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Nike is updating its app with a new augmented reality tool that will measure your feet so you can sell snug sneakers (via Engadget).
Although this may seem like a frivolous use of AR technology, the idea is good. It is difficult to buy shoes online, mainly because you can not try them to see if they fit you. Plus, brands lie about sizes, so you can never be really sure. For example, you may have a size 12 in one brand, but a size 11 in another brand.
Nike shoes, in particular, are known to be small in most styles, making them extremely difficult to buy, even if you have a handy Brannock device to measure your feet to the millimeter.
With this new AR function, Nike has the ability to measure each foot individually with a precision of 2 millimeters, then to suggest the specific size of the Nike shoe corresponding to the style you are looking at, depending on your size and data. existing purchases of people with similar characteristics. feet of height.
It is not a one-time gadget either: Nike integrates it into its application as a key feature of the shoe measurement and will also use it in its retail stores, which demonstrates the company's confidence in this method.
The update is expected to be rolled out in the Nike app in July in the US, and it is planned to introduce this feature in Europe in August.
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