The Ninja streamer leads a wave of toys inspired by Twitch

In the world of video games, there is no bigger than Tyler "Ninja" Blevins. He became famous thanks to a record audience watching him broadcast Fortnite on Twitch, including a race with Drake. In September, he became the first professional player to hit the front page of ESPN magazine.

And later this year, you'll find it on store shelves in the form of collectible figurines and plush dolls.

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Ninja and more Twitch streamers get their own toys

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Aged 27, he is one of the fastest growing stars on social media as a star in the world of professional gaming. With 13 million Twitch members and 21 million YouTube subscribers, his fans watch him compete in tournaments and broadcast royal battle games like Apex Legends. But this new form of plastic play will be exhibited for the first time at the annual New York Toy Fair, which begins this weekend.

Wicked Cool Toys, the company behind the 2017 remake Teddy Ruxpin, created nearly a dozen types of toys and collectibles depicting a caricature Ninja character, embracing his energetic and clumsy personality. And he's not the only Twitch player to be turned into a plastic toy. A particular set of five-inch vinyl figures (marketed under the Lamo toy brand) includes Ninja alongside other personalities from Twitch, DrDisRespect, TimTheTatman, Lirik and Summit1G.

These Lamo figurines not only decorate a shelf, they also come alive in an augmented reality mobile game. Point your phone at the figure and watch the animations. Each player has recorded sound clips that are played during animated moments. And there is soon a Lamo game in which you can confront your friends with these characters. It's called The Game Between Games, designed to be played in five minute bursts between your Fortnite games.

"You have millions and tens of millions of subscribers who will immediately be familiar with this experience even before the product is commercialized," said Jeremy Padawer, co-president of Wicked Cool Toys. "We did not take a human being and did not create a figurine, we took a mark of extraordinary breadth and made a line of it."

This is not the first time that social media stars have their own range of toys. In 2015, the popular Minecraft players were transformed into plastic action figures with a series called Tube Heroes, directed by Jazwares. And last year, Ryan of ToysReview's Ryan Toys, a 7-year-old toy-unboxing YouTube star, was successful in launching his own line of mysterious toys, slime, stuffed animals and more, titled Ryan's ### World.

"More and more dollars spent on marketing are invested in YouTube personalities, not even on TV," said Juli Lennett, an analyst at the toy industry at NPD. "You have to go where the kids are … it's very simple marketing."

So what can you buy to show your ninja fandom?

Watch him move with 10 dollar figurines. Staple a plush of tight size for $ 8. Or hug with her blue hair on a 12-inch cloth doll, sold for about $ 20.

Fans can also dress up as Ninja with his colorful hair and headband for $ 20. Or take a package of stickers for $ 5.

If you can not decide how to express your love for the professional player, there's always the Mystery Box: a $ 40 multilayer surprise to unwrap in five steps, including a plush, a pompom silhouette, a collectible figurine, stickers vinyl and a helmet.

The range of toys is expected to arrive in stores this fall.

First published Feb. 15 at 8:17 am Eastern Time.
Updated at 17:40 PT: Product details changed to reflect changes made by the company to the toy line.