The obstacles to Netflix facing Disney Warner Bros.


Netflix has worked not only to increase the number of exclusive offers available on its platform, but also the prestige of these programs. StreamingObserver, an organization that analyzes the latest trends in streaming technology, determined that Netflix had the highest concentration of Rotten Tomates' "fresh certified" films in its library compared to its competitors.

The company even bought the film of Alfonso Cuaron, "Roma", which, after brief debut theaters, became exclusively available on Netflix. The film has received 10 Oscar nominations, including for Best Picture and Best Director.

In addition, Netflix has signed contracts with leading authors and producers such as Ryan Murphy ("Glee", "American Horror Story"), Kenya Barris ("Black-ish") and Shonda Rhimes ("Gray & # 39; s "Anatomy", "Scandal"). Murphy has signed a five-year contract worth up to $ 300 million. Rhimes 'five-year contract was worth $ 150 million and Barris' three-year contract was worth $ 100 million.

Netflix has even signed a multi-year deal with former President Barack and Michelle Obama for original programming.

Everyone did not want to present their products on Netflix. In 2017, Netflix attempted to buy the Oscar-nominated film "I, Tonya," on Olympic figure skater Tonya Harding, but was rejected for the benefit of a more traditional distribution model. Pachter said that Margot Robbie, who plays Harding, had a veto over the sale of the film and that the star of "Suicide Squad" had vetoed the offer.

"It basically tells you that really talented people do not want to be on Netflix," said Pachter.

At the time, Netflix was not considered a place to launch a film that would seek the glory of the Oscars. Netflix has long hesitated before the traditional theatrical release windows that movie theater operators have been waiting for. Traditionally, Hollywood studios, and even Amazon, have adopted a 90-day theatrical release window, which means that the film will be screened in theaters during this period before being available on video on demand or on the air. website or the application of a streaming service.

In fact, when Netflix released "Roma," the movie was aired in theaters on November 21, and then broadcast on Netflix streaming on December 14, just long enough to be considered for an appointment to an Oscar. If "Roma" wins the grand prizes at the Oscars Sunday, some filmmakers may seek the platform to broadcast their films.

Netflix is ​​making this limited theatrical release for other films like "The Highwaymen", which will be released on March 15 in some movie theaters, followed by a large release on Netflix on March 29.

Hastings of Netflix said in January that the competition in the field of streaming was really meant to save time away from other entertainment activities such as Xbox, Quinzaine, YouTube and HBO.

"We compete so widely with all these different vendors that any inbound supplier is just making a difference at the margin," he said. "And so, again, that's why we're not so focused on one particular competitor and really think our best way is to gain more time by having the best experiences, all we do, and it helped us a lot. "

Netflix did not respond to CNBC's request for comment.

Disclosure: CNBC's parent company, NBC Universal, is owned by Comcast.


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