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Atlanta-based rapper Lil Nas X had an unexpected success with "Old Town Road", a song of less than two minutes that has gained popularity on social media platforms. Perhaps even more unexpected was the later remixing of the title with a verse from "Achy Breaky Heart" of country singer Billy Ray Cyrus, the man behind one of the country's most popular albums. popular of all times. & nbsp; & nbsp; It was not long before the single reached number 1 on the Billboard Hot 100. & nbsp; & nbsp; Popular music has a history of unexpected bedfellows. Musicians often join together to reach new fans, especially if they collaborate with works of a different kind. They can also simply be fans of each other's work and wish to have the opportunity to collaborate on a creative process. & nbsp; & nbsp; Some of the most famous musicians in the world, including Michael Jackson, Taylor Swift and Elton John, have taken part in unexpected musical alliances. Often, it's a matter of recording a single track, but sometimes artists produce an entire album in the end. With all the talent involved, it is not surprising that many of these collaborations have been successful, achieving critical and commercial success. Some, however, were less fortunate. (Photo: Frazer Harrison / Getty Images)
Forget the horses. Wrangler has critics on the back.
The jeanswear company has been criticized for its new partnership with Lil Nas X, the rapper behind the country-rap viral hit "Old Town Road" with Billy Ray Cyrus.
With lyrics filled with cowboy images ("Gucci / Wrangler cowboy hat on my booty / Nobody can tell me anything at all"), a collaboration with Wrangler seemed to be obvious.
"Psst … it's an instant hit." Introducing the new Wrangler Lil Nas X collection, "wrote the clothing company on Instagram, adding in another article:" The song and style that hold back the # The attention of the world ".
But the collection, which contains the title of the song and catchy lyrics on Wrangler jeans and t-shirts, seems to attract the wrong kind of attention. In fact, many fans have threatened to boycott society in what they consider to be a "cultural appropriation".
Related: Is the old town road enough now? Billy Ray Cyrus joins Lil Nas X on the remix
"It does not make me want to buy wrangler jeans any more, the cowboy spirit should in no way be ridiculed," commented the user @jc_bennett.
"You can not believe that @wrangler bowed at this level, stop trying to comply and stay true to your roots," said @carter_petite, while @ wagz9312 added, "Wow, what a lot of things are selling … Keep taking the cowboy country in the distance. "
User @ logan.waldron wrote: "Wrangler is my favorite pants, you just have to go and ruin it with the old city."
More: Lil Nas X and Billy Ray Cyrus perform "Old Town Road" together for the first time together
16. Lil Nas X and Billy Ray Cyrus & nbsp; & nbsp; &Taurus; Collaboration: Old Town Road & nbsp; & nbsp; &Taurus; Year: 2019 & nbsp; & nbsp; Rap's rapper Lil Nas X's song, "Old Town Road", was initially featured in the national Billboard charts, but was removed for not being enough "country". Billy Ray Cyrus tried to solve this problem by appearing on a remix of the track. This is not the first time Cyrus has worked with a hip-hop artist after working with rapper Buck 22 on a remix of his 1992 hit song, "Achy Breaky Heart 2". & nbsp; & nbsp; READ ALSO: The 100 Most Popular Musicians on Tour in 2019 (Photo: Frazer Harrison / Getty Images)
Wrangler came to their defense, replying, "We have long used the popular music platform to welcome a new generation of fans, while remaining true to our Western heritage."
The garment company continued, "We believe that the cowboy spirit is based on courage, independence and trust, which are the same qualities as this unique and limited edition collection."
Others applauded the move.
"I like it! I have not bought wrangler for years, but I will probably buy a pair," said @marymayhem_, while others were asking when items out of stock would be replenished.
@faaithwaare added, "It's time for more brands to diversify culturally while respecting their original principles – again, thank you for that – it was really necessary!"
USA TODAY has contacted Wrangler for a comment.
Lil Nas X also said. "Are you really boycotting a wrangler, is it so deep?" tweeted.
This reaction comes after Billboard disqualified Lil Nas X 's "Old Town Road" song from the country' s charts for "not including enough elements of country music today".
Cyrus decided to join the Atlanta rapper, aged 20, on the remix to showcase the song's strengths, including his country lyrics and his cowboy-style lyrics and his support for the banjo.
The song continued to earn No. 1 places on Billboard's Hot Country Songs and Hot R & B / Hip-Hop charts at the same time.
Contribute: Palm Springs Desert Sun
More: Billboard's decision to disqualify the 'Old Town Road & # 39; of Lil Nas X country rankings is wrong
Read or share this story: https://www.usatoday.com/story/life/entertainthis/2019/05/23/wranglers-old-town-road-slammed-cowboy-cultural-appropriation/1214099001/
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