The Pixel 4 event is scheduled for October 15th. More: things "made by Google"

The long wait for the Pixel 4 finally seems to be to reach expected end. On Monday, Google invited the media to an event in New York on October 15 to "come see some Made by Google news".

The invitation itself does not reveal much, but Google traditionally uses its October events to roll out new smart Pixels, Nest and Home devices and updated Chrome laptops and tablets. The "Made by Google" brand is what Google uses for its in-house branded products.

Although Pixel 4 is not specifically mentioned on the invitation, Google has made the unusual decision to publish small details on the new phone in recent months. For example, the company tweeted photos from the phone's camera, as well as teased new radar technology which will be used for gestural controls. Phone details also leakage from outside sources.

The launch of Pixel 4 is a big test for Google. Earlier this year, Chief Financial Officer, Ruth Porat, said during a call for results that Pixel sales had dropped due to "recent pressures in the premium smartphone market". The search giant unveiled the Pixel 3A budget in May, in part because of falling sales.

The move seems to have helped. In June, CEO Sundar Pichai said Pixel sales doubled in the second quarter, helped by the medium-sized Pixel 3A. Pichai also attributed the increase in sales to an extensive distribution network for the entire Pixel line. In addition to Verizon and the Google store, Pixel phones are now available at T-Mobile, Sprint, US Cellular, Spectrum Mobile and other vendors, Pichai said.

Google unveiled the original Pixel phone, its first branded smartphone, in 2016. Before the Pixel, Google had worked with handset manufacturers, including HTC and LG, to create a range of Nexus phones running a "standard" version of Android, without bloatware. , derisory term for software that operators and device manufacturers impose on phones. To boost the operation, two years ago, Google had spent a billion dollars in a contract with HTC to hire thousands of its engineers to work on Pixel and other Google hardware devices.

The October 15 event, which will be broadcast live, will be the first pixel announcement since Google confirmed in August that Mario Queiroz, who ran Google's Pixel team, was leaving the hardware unit of the society. It is said that he is taking a new job in Pichai's office, but Google has not given details about his new role.

Originally released Sept. 15 at 9:43 am Eastern Time.
Updated, 10:27 AM Add background and details.

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