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The new Porsche 911 992 already proves to be a huge commercial success based on the results of 2019. According to an analysis of the best-selling and most profitable vehicles, the 911 is clearly the most financially efficient and Porsche is just beginning. .
When the 992 911 debuted earlier this year, it turned out to be a more useful 911 that retains the features that made the previous big car. According to a report by Auto News Europe, the Porsche 911 has a profit margin of 47% and contributes 29% to Porsche's turnover.
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The Ferrari Ferrari F8 Tributo is the only other car in the world to earn a higher profit margin, with a profit margin of 50%. The F8 Tributo is limited to 50 copies, which represents 17% of Ferrari's turnover.
It's also important to note that the 911 base model is the least-profitable version of Porsche's iconic coupe. The real money lies in expensive option packages and special versions. The greatest strength of the 911 has always been its versatility and we do not think it will change with the latest generation.
Michael Dean, equity research analyst in the auto sector at Bloomberg Intelligence, told Auto News Europe: "If you assume that they are selling 10,000 Turbos anyway, plus the GT3s and the Turbo S, only the Turbo variants of the 911 could represent half a billion dollars profit for Porsche. "
With a strong presence in the growing Chinese auto market, Porsche expects phenomenal growth, despite the slowdown in car sales in Europe. Porsche's global recognition and 911 status means that this highly profitable car is in demand around the world and that Porsche is just beginning.
Although the base model is the least profitable version of the 911, Porsche is already seeing an incredible effect on its results. When the most profitable performance becomes available, we expect a considerable return on investment for the Porsche team.
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