The quest of 20 years to save Nutella: Planet Money: NPR



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A promotional sale on Nutella was more successful than expected: Customers had a hard time getting Spread Pots after a grocery chain cut prices by 70%.

Eric Gaillard / Reuters


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Eric Gaillard / Reuters

A promotional sale on Nutella was more successful than expected: Customers had a hard time getting Spread Pots after a grocery chain cut prices by 70%.

Eric Gaillard / Reuters

The global demand for hazelnuts is on the rise, but the industry has a problem. More than 70% of the nuts in the world come from one place: Turkey. And this leaves producers and Nutella lovers everywhere vulnerable.

But fortunately for them, a New Jersey scientist has spent the last 23 years in a global quest to reinvent the nutty. And now, his dream could finally come to fruition.

Today on The Indicator: how obsession of a lifetime of a man could revolutionize an entire industry.

The music: "Early morning"

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