The masked singer It probably seemed strange to the first viewer who did not know that it came from a South Korean singing show called King of the masked singer.
Yes, we think that this last name is just as cool, even if at first, it would have disconcerted even more the American public. Yet, thanks to YouTube, many Americans already knew the South Korean counterpart. For the Fox Network edition, nothing would change: new and legendary singers put on masks to try to fool the audience, as well as a panel of judges.
Since its US debut on January 2nd, it's been a big hit for ratings. What are some of the obvious and even psychological reasons why all demographics like him so much?
"The masked singer" creates a conversation on social networks
You can see why the land to bring The masked singer in America probably only took a few seconds to approve Fox executives. By hearing the words "social media interaction," today's television executives typically see dollar signs. Creating conversations on sites such as Twitter ensures a lot more engagement in a show, including higher ratings.
It also creates more buzz in the process. If you go on Twitter during the broadcast night, you will see thousands of people trying to guess who is a singer. Many people create social checklists to keep an eye on whether their assumptions are correct.
Most people have made correct assumptions, which could reveal the only real flaw in the show by making it too easy.
It brings a sense of nostalgia for the icons of pop culture
Some of the masked singers (so far) are the ones who have been a little forgotten by pop culture, but still have singer talent. People like LaToya Jackson (the extraterrestrial mask) have clearly shown an affinity for being a great singer, even though they have always been overshadowed by his elder siblings.
The same goes for Ricki Lake, former show host, and Tori Spelling, respectively raven and unicorn. These are all people familiar in our culture over the last 30 years and who have never let them sing.
Then you have the rumors that a true legend of singing is in the middle of the series. If Gladys Knight is the bee (and we are almost 100% sure), it means that the series is not afraid to conquer true legends that deserve a new renaissance in their career.
Audience feels smarter than judges
Any reality show that gives the audience the feeling of being smarter or that can thwart a panel of judges will provide a more positive response.
In the realm of how shows affect people psychologically, the sense of mystery about TMS is the true definition of his success. Being able to solve something unfamiliar is a trigger that gives the impression of achieving something worthwhile.
One could say that this show brings out the inside of Sherlock Holmes, which they do not usually use. At the same time, it is useful for celebrity judges to play the idiot and act as if they had no idea who the masked singers were when they might do it. be. No word if judges like Ken Jeong have to sign an NDA to pretend they do not know it.
Once again, Judge Robin Thicke recently made a good assessment by guessing some of the singers.
All demographic data is probably looking at
Nowadays, few reality shows bring together all members of the population, including all family members who watch something on television.
It's a bit refreshing to see a show that can attract so many age groups. Other singing competitions like American idol generally only attract millennia (or younger) audiences.
With the addition of older singers, this will also appeal to over 55s. Of course, it works as a double duty to revive the careers of these older artists.
Knowing somebody of legendary like Gladys Knight could allow us to sell millions of albums again with a younger fan base, thanks to The masked singer.