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The rebranding effort from Google Home Hub to Nest Hub is a sticker on the box



At the I / O 2019, Google announced that all its smart home products in the future would call "Google Nest." The first new product to be launched is the Nest Hub Max this summer, while the Home Hub was immediately renamed. Retail Boxes are now updated with stickers to bring the Google Nest Hub brand to the real world.

While the new Nest Hub name is already online on the Google Store and other online retailers, packaging has remained unchanged since the launch of the Smart Display in October. That's still the case, but the new Google Home Hub boxes include a sticker advertising the new brand to consumers.

Help has a new name.

Google Home Hub is now
Google Nest Hub.

Learn more about g.co/nest

This URL opens the Google Store page detailing the new branding strategy, such as Google's commitment to privacy and its smart home ecosystem. The gray sticker squeezing the Google Sans font and is affixed to the shrink plastic film.

Brand Google Nest Hub

At one of the Best Buy we visited this weekend, only the Charcoal Nest hubs featured the new marker. In addition to the way stickers are accurately affixed to the bottom edge of boxes, this was probably added to the factory by Google prior to shipping it to retail outlets worldwide.

At I / O, "Google" has been officially added to the names of Nest Thermostats and Surveillance Cameras. However, the packaging and in-store posters of these products still have to reflect "Google Nest". This brand also arrives on Google Home's smart speakers, but the company is probably waiting for new products to make it official.

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