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As GarageBand turns 15 this year, Rolling stone Find out how Apple creates sounds in the app, GarageBand's role in current music production, and more. The report is "the first media visit that Apple has ever allowed to use its Music Apps studio."
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Phil Schiller said Rolling stone that the origin of GarageBand comes largely from an "experiment" performed by Apple in 2004:
"GarageBand in 2004 was born from an experience of what we could do with computers," said Schiller. "When we were working on the first iMac, thinking about how the world would change around us, we were inspired by the idea of a new generation of software that would connect everything that started to appear. Maybe one day, the next John Lennon would discover his talent using the computer that he had when he was a kid for Christmas. "
Rolling stone offers a detailed overview of where Apple creates the GarageBand sounds and the team behind the process. The Apple Music Apps studio is in an unmarked building just minutes from Apple Park. The GarageBand team is led by the German engineer Dr. Gerhard Lengeling, who joined Apple 17 years ago.
Regarding the creation of GarageBand sounds, the report describes the unsustainable process of reproduction of an American doublebass:
In the digital reproduction of an American bass, a studio player pinches a rope and holds his breath for seven seconds to avoid any extra noise when recording, as the note trembles in the air (engineers have custom-coded an application.) to accurately time duration), and repeats the effort at different positions, volumes and pressures of the fingers, day after day.
In the real world, GarageBand is incredibly popular among artists because it makes it easy to define the beginning of a track. Sometimes, however, Garageband's result is so good that it ends up being the final version:
Some people are so skilled at making demos in GarageBand that they bring something and I say to myself: "We can use 80% of that for the final recording if you wish," says Mike Elizondo, who has produced with artists such as Dr. Dre and Eminem and has also worked as an A & R executive at Warner.
"It's already happened that an artist introduces a voice recorded in Garageband simply by using an internal laptop microphone and it sounds good. Skylar Gray does it often.
Despite the constant update of GarageBand, Apple is careful not to market GarageBand as a "product too professional". The company also sells Logic Pro X at $ 199.99 and Susan Prescott, vice president of marketing app applications, says the goal is to remain relevant to everyone. :
"The dynamic between GarageBand and our pro product, Logic, is organic," said Susan Prescott, vice president of application marketing. "It's not about" creating a feature for professionals and streamlining it ", or" designing for consumers, then offering it to the professionals. " "We want to remain relevant to all.
Looking ahead, Schiller argues that machine learning plays a growing role in music production and in GarageBand:
"Without going into the details, I think that machine learning (as in the case of systems and software to help further anticipate what we want to do) will be valuable," says Schiller about the future.
About the danger that GarageBand has too much influence on music, he explains that "there is a cause and effect" between any type of creativity and its creative platform.
Read the full report of Rolling Stone here.
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