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Apple Inc.’s iPhone sales have been booming since it launched models with super-fast 5G cellular capability last year, in large part thanks to attractive offers from wireless companies to entice customers. to use new technology.
Verizon Communications Inc., AT&T Inc., and T-Mobile US Inc. have put in place huge grants over the past year to retain customers and lower the cost of buying new iPhones so that users switch to their 5G services. As Apple prepares to introduce a new generation of 5G-enabled iPhones on Tuesday, a big question is how long this costly fight between carriers for customers will continue to propel iPhone sales.
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