The shares of the fictional meat production company Beyond Meat are gaining momentum as market reservoirs

Tuesday, in the middle of a bear market, a title emerges: investors are raging to acquire shares in Beyond Meat, a manufacturer of "alternative proteins" or herbal meat products now sold at Whole Foods, Safeway and presented in menus. from Carl's Jr., Del Taco and TGI Friday's, among others.

Beyond meat, equities rose more than 8% at the end of the day, while the Dow, Nasdaq and S & P 500 were down more than 2%. The rise followed a "buy" rating initiated by Bernstein, who set a price target around $ 81. The stock is currently trading around this price.

Bernstein analyst, Alexia Howard, commented that the newly opened company was facing competition in Impossible Burger (which makes a new vegetarian Whopper for Burger King) and future products planned by Nestle and Tyson. But the fact that Beyond Meat has already mastered the mass production of its non-GMO herbal products gives the Southern California company an edge.

Alternative protein products, which are generally more expensive than their traditional counterparts in large restaurant chains, may become more attractive in the near future because of global concerns over food security.

Howard wrote in a note on Tuesday:

"The situation of African swine fever in China could push up world meat prices, whether it is pork, beef or chicken." price will occur, it seems likely that the relative price of plant-based hamburgers will become relatively cheaper, which could also boost demand over the next two years. "

Beyond Meat set the price of its initial public offering at $ 25 per share last week on Wednesday, and raised at least $ 240 million for an initial valuation of just under $ 1.5 billion. The company recorded the best performance of its IPO from 2019 to date, with shares up over 220%.