The "Spider-Man: Away From Home" Eyes $ 170 Million + A Bow at the Box Office Due to the "Avengers: Endgame" Halo – Deadline

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Any sweat that Sony is likely to suffer this weekend with the potential underperformance of Men in black: International will be relieved in less than three weeks when their Marvel Cinematic Universe co-production Spider-Man: far from home puts the summer back on track with a $ 170 million and more opening on six days.

And there is a mass of historical and current B.O. and social diagnoses to support this projection. Continue reading.

One of the best follow-up services Far from home at $ 165 million, and more aggressive box-office analysts believe the film has a chance to win $ 200 million (although some say it would be a shock). Sony is very conservative, with $ 154 million for the gap from Tuesday to Sunday.

We hear tracking demos for Far from home are tied with Captain America: Civil War ($ 179.1 million) Of course, Far from home is more biased, with women over the age of 25 the lower demo – but even that is super loud, we mean. The first Spider-Man: Homecoming, a team of Sony MCU characters and Disney, opened at $ 117 million the weekend of July 7 to 9, 2017, and representing the second largest national opening of all time Sony, behind that of 2007. Spider-Man 3 ($ 151.1 million).

Among the best six-day openers around the Independence Day period: 2004 Spider-Man 2 ($ 180 million, opened on Wednesday, June 30, 2004);Twilight Saga: Eclipse ($ 176.3 million, opened on Wednesday, June 30, 2010); and Transformers: the dark side of the moon ($ 175.1 million, open on Wednesday, June 29, 2011). The last time the 4th of July fell on a Thursday was in 2013, when Despicable Me 2 led the national box office with $ 143 million over five days and $ 153.4 million over six days when it opened on Wednesday. Business generally slows down on July 4th, as people retreat to attend the festivities. But it can still be robust: DM2 has gone from a first day of Wednesday to $ 35 million, -30% on July 4 with $ 24.5 million, and that's normal.

On social media, the second trailer from early May for Far from home It turned out to be a historic record for Sony, with 135.2 million global views in 24 hours (pay and organic) surpassing those of the January teaser (130 million views), and the first Back home trailer (116 million views). This 135M number is a remarkable result for Far from home, generally, the views decline on the second trailer of a film.

RelishMix social media monitor indicates that the social media universe for Far from home is at 857.7 M, which is close to the 860.1 M SMU opening weekend figure of Back home. This SMU for Far from home includes 106.5 million Facebook fans, 39.4 million FB views, 50 million Twitter followers, a whopping 530.2 million views on YouTube and 131.6 million Instagram followers.

While the first Far from home the trailer has totaled 61 million views on YouTube, the second biggest clip is Spider Man Tom Holland, in costume, at LAm's Children's Hospital, with 32.7 million views to date and more than 35,000 views per day.

Said RelishMix, "Far from home is seen as the very last page of the current Marvel Cinematic universe before the whole film goes to another cast, "scene" or "phase …". last tease or conclusion of Avengers: End of the game – as Far from home definitely sharing a End of Game scenario – before the next phase MCU. With Far from homeThe SMU has already exceeded the weekend opening levels for the Superhero genre. This title should therefore have an extremely successful national race. "

In summary, industry players call Far from home"The momentum"The end of the game effect. "Moviegoers are still drunk on this film, with the final Russo Brothers up to $ 827 million until his seventh week. Exhibitors tell us that the early sale of tickets for Far from home are through the roof, and more evidence that it's going to jump.

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