The split of the brand Big Baller of Lonzo ends on a beautiful time

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The most compelling and most impactful conceptual art piece of the 21st century came to its symbolic end on Monday in the history of a NBA dmo named Dmo. Well known as Darren Moore, Dmo has 271,000 subscribers on a social media account primarily dedicated to proving that he's friends with the Lakers guard, Lonzo Ball, the eldest son of the world's noisiest sporting father. LaVar Ball and majority owner of Big Baller Brand.

Big Baller Brand apparently began as Ball's oldest stratagem to convince a major sports shoe company to spend a lot of money on a licensing deal, but became much more successful when the biggest brands of ballerinas did not bite. The Ball family unveiled the Big Baller Brand website in May 2017, as well as its first branded shoe: the $ 495 ZO2, at this price because LaVar "liked the way it sounds".

The initial launch also included $ 220 flip flops, which LaVar justified by comparing them to Gucci and Prada sandals.

He's not wrong! There is no mass-produced sandal in the world that costs a company $ 220, and there is probably no mass-produced sandal in the world that costs a company more than $ 2.20. People are paying for the labels and if you are ridiculous and straightforward so that people keep watching you on TV even after claiming that you could beat Michael Jordan in one against one, also try to get people to pay. $ 220 for shower shoes.

There's a sucker born every minute, as P.T. Barnum said, so people came forward when the Balls opened an ephemeral shop in Times Square to peddle the hugely expensive Big Baller Brand. After a failure by the Business Ethics Office of the Bureau of Business Conduct for failing to complete online orders on time, the Balls reduced the price of second-generation ZO2 to $ 200. to make them "child-friendly" and added a very subtle warning. on the website stating that the shoes would take four months to be shipped.

But it turned out that people who charge up to $ 500 for sneakers that may or may not show up were to be scammed. A recent report from ESPN revealed that Alan Foster, an ex-inmate and close friend of LaVar Ball, owner of 16.3% of the company's capital, had taken Big Baller Brand for 1.5 million of dollars.

This development led Lonzo and his younger brother LaMelo to wipe out their social media accounts of all references to Big Baller Brand, so people are reporting breaks in 2019. Then, the Dmo symbolically dropped a pair of ZO2 in a fall to rubbish with the hashtag #dumpurmerch, which really only makes sense in the contemporary distorted reality that Big Baller Brand – intentionally or unintentionally – is distorted by its very existence.

If I paid $ 495 for sneakers last year, why am I going to throw them just because a guy stole money from the company? Do I get my money back if I do it? If they no longer have Dmo down, do not they protect my feet from the ground anymore?

LeBron James himself became aware of the split of his teammate Lonzo Ball with Big Baller Brand. Unfortunately, the game of sneakers is pretty ugly to give LeBron James himself the sound of a sort of stooge. Of course, all this is racketeering, and while some sneakers are likely to offer better support than others, there is probably little or no correlation between cost and quality in a sector that is almost ostentatious.

And nothing has ever made such a satire better than Big Baller Brand, as laVar Ball spoke about it. Something is too perfect to last. We will always remember this Christmas sweater.

The big winner of Monday: this friend of the fish

Technically, it happened Sunday, but we missed it because of basketball: at a PGA tournament in Tampa, an osprey hung a fish but failed to bring it back, a rare victory of gravity in its rivalry with birds. The fish fell on a rough terrain near the spectators. A golf enthusiast heroically jumped a fence, picked it up, brought it back into the pond and raised his hands in sign of triumph, as the crowd roared. It's the most exciting thing to have ever taken place in a golf tournament.

Quick shots: Eminem, billabongs, Baker

– You have already watched football and you wonder: "What would be cool if this sport was more violent?". Eminem does it. He therefore turned to Twitter to encourage the young Alliance of American football to allow fighting during games. Johnny Manziel is on board. Slim Shady would also like a team in Detroit, quite predictably.

– Monday marked the opening of our Ultimate Stadium Bracket. There is still time to vote, but it looks like Fenway Park is going to beat Petco Park. This is both surprising and incorrect. The Red Sox have fans like the Padres and these still seem to carry big chips on their shoulders even now that they win the World Series every two years. Fenway is iconic and historic and interesting to watch, but it's a mess to get around and an uncomfortable place to watch a baseball game. Petco is perfect and I will keep this hold.

– The video in this post could be Peak Australia. The guys are being chased by a crocodile, and they worry only because they are going to eat the barramundi they have just caught in the billabong.

– The Browns quarterback, Baker Mayfield, has imitated his best sports editor, complaining about Twitter complaining about the inconvenience of air travel. Unfortunately, extracting brands on Twitter is an extremely effective way to get results even if you have 1 / 50th of Baker Mayfield's vote – once I settled a health insurance claim simply by lamenting online – but this is never the case. best look. I recognize it now, but all bets are valid the next time I book a canceled flight.

This day in the silent sport

Do you remember March 2014? I can not; it happened about a million years ago. But it was that day of the same year that we learned horse wakeboarding. Life has not been the same since.