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Celebrity hangout on Sunset Boulevard The Standard Hotel in West Hollywood is set to close on Friday, ending a 22-year run as the site of many Hollywood parties.
The venue, formerly owned by hotelier André Balazs, who also owns Chateau Marmont nearby, opened in 1999 with financial support from Leonardo DiCaprio, Cameron Diaz and Benicio del Toro, among others. The site’s showbiz roots were reflected in its interiors, originally created by set designer Shawn Hausman.
“It is with a heavy heart that we must announce the closure of Standard, Hollywood, which will close its doors indefinitely on Friday January 22,” said a post on the company’s website. “Despite 22 years of unconditional love for our hotel, our guests, our team and our community, the hotel has not been able to prevent a significant increase in its lease, which makes exploitation of the property impossible.
The message continued, “Living with personality and personalities, and the backdrop for countless legendary tales, Hollywood was the birthplace of The Standard’s culture. It came to life thanks to its timeless design, live musical performances at Desert Nights, blue Astroturf pool scene, living art in ‘The Box’ and the many late misty nights of our nightclub incarnations: Purple Lounge, Mmhmmm and Giorgio’s. Although there are and will be more Standard hotels, there will never be another Standard, Hollywood. And while it hurts to say goodbye, we know the community we inspired will live on. Thank you for everything. We are eternally grateful. “
Balazs sold its stake in the property and its management company in 2017. There were five hotels called The Standard in the United States, including locations in Hollywood, downtown Los Angeles, Miami, and two in New York. It is not known if other sites are affected by the Sunset Strip closure.
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The hotel was known for its upside down logo and celebrity hiding place, thanks to the many parties held there.
The Covid-19 pandemic has seriously injured the hospitality industry. The owner of the hotel, a Spain-based real estate investment company, could not be reached immediately for comment on the sitemaps.
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