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Remember when friends Fans panicked last year because it seemed like the NBC sitcom would be removed from Netflix? The streaming service has spent about $ 100 million to retain the exclusive license rights to broadcast the show until 2019. However, Netflix will probably not be the exclusive broadcast house for shows such as friends and Office for a lot longer. This is because the media companies behind them are launching their own streaming services and Netflix may need to share the rights to some of their most popular shows. This could really upset the streaming scene and become something really bad for Netflix or really unfortunate for new streaming services.
Companies like NBCUniversal, WarnerMedia and The Walt Disney Company will launch their own streaming services, and you can bet that they are eager to use their own library titles to entice consumers to subscribe. But that means you do not have to cash in big Netflix checks to keep exclusive rights to their library programming. The question is whether the loss of exclusive rights in programs such as Office or friends will actually hurt Netflix or not.
According to the data compiled and analyzed for The Wall Street Journal Nielsen, these three media companies currently account for nearly 40% of Netflix's listening minutes. In October of last year, it is the library programs (and not the Netflix originals) that account for 72% of minutes spent watching Netflix. That's because eight of the top 10 shows watched by Netflix are episodes of hit shows like The Office, Friends, Parks and Recreation, and The anatomy of Gray. In reality, Office last year, nearly 3% of the Netflix audience in the US, about 52 billion minutes.
Among the other programs likely to leave Netflix soon, we can mention the popular broadcasts of CW, such as Riverdale and the DC Comics television lineup that includes Arrow, The Flash, Supergirl, tomorrow's legends of DC, and Black Lightning. The Netflix deal for these WarnerMedia broadcasts is in effect at the end of the month and it's unclear what will happen to them on Netflix at this point.
Meanwhile, Disney has already drawn a line in the sand with Netflix, which is why all their popular Marvel Television programs, such as Daredevil, Luke Cage, Jessica Jones, Iron Fist and The punisher have already been canceled. And the agreement for the exclusive rights to streaming Disney movies will be in place before the end of the year.
This does not seem like good news for Netflix. Because even though the streaming service has launched a lot of blockbuster movies and original movies that subscribers like to watch over and over again, many audiences still want familiar and comfortable shows to install when it's time to relax . The above-mentioned programs continue to be among the most popular. If these broadcasts can not be found at Netflix because companies want to charge more for their rights, this could be a problem.
At the same time, these media companies could be facing a tough battle with consumers who are inundated with new subscriptions to the streaming service every month. These costs start to accumulate and you have to wonder if your average consumer will pay a monthly fee just to be able to watch Office via the next NBCUniversal subscription service. If they choose to make a show like this exclusive to their own streaming service, not only do they no longer receive a Netflix check for rights, but they may not require new customers to continue after the show. After all, you can buy the complete DVD series for $ 50, which is probably the amount you would have to pay for a continuous subscription service for six months and you go for the rest of your days . And unless you have a vast library of other titles to attract consumers, all those subscriptions will not last.
Another potential problem for these media companies is to make sure that the creators of these programs get a fair deal so that their programs are in place during these new streaming projects. The Wall Street Journal stresses that if these creators (the "profit participants" on the side of the entertainment companies) do not enjoy fair treatment, lawsuits could be brought against the studios.
As for Netflix, they will consider the option of sharing their broadcasts with other media on a case-by-case basis, which will likely be determined by the popularity of the show on Netflix and by the amount of its rebate on the rights of an exhibition. which is no longer available exclusively in their library. For now, you'll have to wait and see what's happening with your favorite shows.
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