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By Roger Fingas
Tuesday, March 19, 2019, at 09:23 Pacific Time (12:23 ET)
The paid version of Apple News, possibly called Apple News Magazines, would cost $ 10 a month, but major publishers would either reject Apple's terms or plan to leave.
Most publications are under contract due to existing contracts with Texture, a magazine service acquired by Apple a year ago. Internal business the sources explained. Some examples include Conde Nast wired and New YorkerFrom Meredith Peopleand Hearst Men's health and Cosmopolitan. Texture belonged to these publishers, as well as to Rogers Media and KKR.
New Yorker will be allowed to leave at some point due to its existing subscription activity, said a source. And while the the Wall Street newspaper "productive talks" with Apple, seeing in Apple News a way to reach a wider audience, the New York Times and Washington Post have not yet joined, even after the unveiling by Apple on March 25th.
Apple apparently quotes Apple Music as an example of how it can create a successful subscription business, but faces resistance for several reasons, including the fact that newspapers and magazines are inherently different from music – a person who reads American scientist may be unlikely to worry about an unlimited subscription that includes People and vice versa.
Similarly, it is said that publishers see Apple News as something that people read briefly when they have a few minutes to spare, rather than giving way to expensive premium content.
Apple would also require 50% of revenue, the rest being distributed among all publishers. It's hard to sell since the To post alone charges $ 10 a month, the Time $ 15 and the Newspaper $ 39.
The company's speech as the savior of Google and Facebook is therefore "tonic, great time," commented a leader. Other industry concerns include Android support, lack of customer data, marketing visibility, and the impact of individual subscriptions already in place through Apple News, with publishers retaining 70-85% of revenue.
Publishers thought, however, that they could benefit if Apple News was integrated into a larger Amazon Prime-style bundle, and that some publications, such as the Wall Street newspaper, may not have anything to lose – Apple News users are supposed to be considered "older women of Central America" for the most part.
Because Apple requires complete online publishing of printed editions, publications can also count News subscribers for print distribution, increasing the value of advertising. In addition, the company would allow paywall bonus content.
AppleInsider will be live from the March 25th press conference, which will begin at 10 am Pacific time at 1 pm Is. The focus will probably be less on Apple News than on a future video service with an original content of over a billion dollars.
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