The Twinkly smart luminaire range offers fully addressable Lightstrip and Nanoleaf alternatives

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The smart lighting market is barely stagnating, but there are key players whose products dominate their niche. If you’re looking for smart light strips, you’re probably going to end up with a Philips Hue product, and people hoping for decorative wall pieces tend to the Nanoleaf lights popularized by Twitch and YouTube. But Twinkly (of smart Christmas light fame) just released their own spatially mappable versions of the two.

In case you are unfamiliar, Twinkly is known (among others) for its fairy lights. The company has a unique twist on this formula, as its lights can be mapped by an app, allowing you to apply models after the fact without worrying about how you set them up or put them on. It’s really cool:

Today, Twinkly is announcing three new products: Twinkly Line Smart LED Strips, Twinkly Flex LED Tube and Twinkly Squares Smart LED Panels, and all of them benefit from this technology as well.

Twinkly line

Twinkly Line is a set of smart LED light strips available in two options: a strip of 100 RGB LEDs and an extension strip available in similar increments of 100 LEDs, all individually addressable for animations and effects via the Twinkly app .

Availability of the Twinkly line is set for Q2 2021, but pricing has not been revealed.

Twinkly Flex

Twinkly Flex is a “tube” light that can be flexed and twisted to fit where you need it – or left out as a standout accent. Each tube comes with 200 RGB LEDs which can be mapped to real world spaces via the Twinkly app.

The Twinkly Flex will be available in the second quarter of 2021, price to be determined.

Glittering squares

The new Twinkly Squares have sights aimed squarely (ha) at Nanoleaf. These are not fancy geometric shapes per se, but simply large square panels offering 64 RGB pixels in an 8×8 configuration, sold in sets of 9 or 16 panels. That’s a lot more potential than just one color per panel.

As with other Twinkly products, each of these pixels is individually mappable, so you can display intricate and changing patterns through the Twinkly app – one step closer to my dream of an entire wall covered in Conway’s Game of Life .

Unlike the other two products in the current lineup, Twinkly Squares won’t be available until Q4 2021, so you have an expectation ahead of you. In case you haven’t noticed the model yet, Twinkly hasn’t revealed the price of it either.

All Twinkly products support Razer Chroma with Google Assistant and Amazon’s Alexa integration, and (as stated several times above) they all work with the Twinkly app, which allows you to map the location of each LED and apply fun effects, giving them a leg up on the competition. – although you cannot buy these new lights yet.

Twinkly
Twinkly

Twinkly announces Twinkly Home range at CES 2021
The new product line includes Twinkly Line, Flex and Squares

January 11, 2021, [Milan, Italy] – Ledworks, the creator of Twinkly Smart Decor, announces its new Twinkly home range during CES 2021. The new product line is designed to seamlessly merge interior design and advanced smart home technology, and includes three products different: Twinkly Line, Twinkly Flex and Twinkly Squares.

Twinkly’s proprietary Computer Vision mapping technology will be included in all products in the Twinkly range, allowing users to accurately detect the exact position of each LED on the product. All other award-winning features will also be available, such as the ability to group multiple devices, upload and create visual effects, and integration with major voice assistants. With these features, users will be able to expand their decorating potential better than ever, combining ambient lights with personalized creations that will redefine the standard of home lighting.

All products in the Twinkly Home range will feature Bluetooth and WiFi connectivity and can be controlled via the free Twinkly app (for iOS and Android), Google Assistant, Amazon Alexa and Razer Chroma RGB.

The Twinkly home range will be available in 2021.

Twinkly line
Twinkly Line is LED strip lighting for the connected home. The product group includes 100 pixel RGB LED strip and 100 pixel RGB LED strip extender. Twinkly Line offers users the creative ability to create personalized ambient lighting throughout their home and outdoor living space.

Twinkly Line will be available in the second quarter of 2021.

Twinkly Flex
Twinkly Flex is LED tube lighting that unleashes new levels of creativity in a connected home. The product group includes 200 pixel RGB LED flexible tube, which can be used unlimitedly. Twinkly Flex offers users the creative ability to create personalized holiday / occasion decor, playroom decor, etc.

Twinkly Flex will be available in the second quarter of 2021.

Glittering squares
Twinkly Squares are smart LED panels for the connected home. The product group includes a 64 pixel RGB LED panel, available in 9 or 16 panel packs. Twinkly Squares is a revolutionary product that combines the power of an LED wall with the style of interior design. This system can connect with other products to generate incredible experiences, from DJ lighting to immersive game consoles.

Twinkly Squares will be available in Q4 2021.

Twinkly will also offer Twinkly Music and its Razer Chroma ™ RGB partnership throughout CES 2021.

– ENDS –

About Twinkly
Ledworks is an Italian company whose mission is to bring digital innovation to the world of consumer and professional lighting. Ledworks is the creator of Twinkly Smart Decoration – a patented and award-winning connected lighting system that is revolutionizing the lighting industry.

Twinkly’s innovative and customizable LED lights offer limitless combinations of colors and patterns, giving consumers the ability to personalize their holiday and home decorations right from their smartphone.



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