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Ball will launch a cup-shaped aluminum cup Solo red, the beloved beer-pong vase. But unlike its plastic predecessor, this mug can be used basically forever, as long as you wash it.
It's hard to imagine a team of fraternity boys or restless NCOs really looking at their carbon footprint in the middle of beer-soaked festivities. But Ball's aluminum cup might change that once it's launched in September.
Of course, goblets will be more expensive than the standard Solo. CEO John Hayes told Bloomberg that they would cost about 25 cents each.
But it's a small price to pay for the benefits: they'll keep your drink cold. They will not break if you press them too hard. And to clean, just put them in the dishwasher. Single use plastic, who?
Before you buy this plastic cup pouch for your next rager, think about the ecological consequences. Only 9% of the plastic is ever recycled, said the United Nations Environment Program.
Aluminum is one of the most durable materials in the world. It is one of the most recycled materials in the United States, and nearly 75% of all aluminum manufactured is still used, according to the Aluminum Association.
So go ahead. Play this twelfth round of beer-pong, then wash a cup and use it for your iced coffee the next morning. It is hard to feel guilty in saving the environment.
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