The USPS is not happy with this Nike Air Force 1

In early March, images of a Nike Air Force 1 Experimental, which seemed to draw obvious inspiration from the familiar US Postal Service priority mail boxes and envelopes, with its white / blue / red color scheme and “shipping label” on the heel, started appearing online. Although many sneaker enthusiasts found this humorous, especially since Nike usually ships with UPS, the postal service was not satisfied.

A public relations representative for the organization recently provided HYPEBEAST with a statement saying that it had not been consulted on the sneaker and that it aimed to protect its “precious intellectual property rights”.

The Nike Air Force 1 “USPS” Experimental Shoe is not licensed or otherwise authorized by the US Postal Service.

The Postal Service, which receives no tax dollars for its operating expenses and relies on the sale of postage, products and services to finance its operations, protects its intellectual property. Officially licensed products sold in the market expand the affinity for the Postal Service brand and generate additional revenue through royalties that directly support it. Sales of unauthorized and unlicensed products negate support for the hardworking women and men of the postal service.

It’s an unfortunate situation where a big brand like Nike, which aggressively protects its own intellectual property, has chosen to leverage another brand for its own profit. The Postal Service is disappointed with Nike’s lack of response to repeated attempts to find a solution. The postal service will take all measures it deems necessary to protect its valuable intellectual property rights.

Coincidentally, this statement comes as Nike is suing design studio MSCHF for its Air Max 97 “Satan Shoes,” created in partnership with musician Lil Nas X. Although MSCHF has made it clear that Nike is not involved in the “Satan Shoes” in any way, shape or form – the Brooklyn-based brand legally purchased the 666 pairs of black Air Max 97s on which the design is based – Nike claimed that MSCHF’s “unauthorized” shoes are “ likely to cause confusion and dilution and to create an erroneous association between the MSCHF and Nike products ”and even won a quick victory in court.

In recent months, the Swoosh has also taken legal action against designer Warren Lotas for his “Reaper” sneakers, a silhouette largely inspired by the SB Dunk Low.

This is a developing story, so stay tuned for more information as it becomes available.

In the meantime, indulge yourself in the retro summer 2021 collection from Jordan Brand.