The Weeknd feels his own face again.
In a new commercial for Pepsi ahead of his big Super Bowl halftime performance, the 30-year-old singer opted to ditch his cryptic bandages and CGI plastic surgery, showing his real face for the first time in a long time.
The one-minute teaser for the show, February 7, shows a montage of fans enjoying his song, “Blinding Lights,” including a grocery store worker and a pool cleaner dancing to his tune like no one else is. looked at him.
Right at the end, The Weeknd brings a smile to a toll gate security guard who was interrupted due to the coup.
This is the first time in a long time that fans have been able to see his true face since The Weeknd, real name Abel Tesfaye, donned bandages as part of an aesthetic for his latest album. (And as Variety noted, this is the first Pepsi commercial released before Super Bowl Sunday, which airs on CBS, and the first time the artist has participated in it.)
Recently, The Weeknd released a music video for their new song “Save Your Tears,” sporting disturbing alterations on her face – akin to extreme plastic surgery. “But then you saw me, you took it by surprise,” he aptly sings in the video, in which he displays a thinned (and crooked) nose, swollen cheeks, swollen lips, surgical scars. and other horrific new features.
Fans assumed it was shadows not to have been nominated for the 2021 Grammy Awards, but other fans took it as a dissident to ex-girlfriend Bella Hadid.
However, fans shouldn’t be alarmed. The ominous new look was achieved through prosthetics and CGI. He previously worked with Prosthetic Renaissance, a makeup effects studio that takes credit for transformation on social media.
The Weeknd has been using her face as a statement lately, including a battered aesthetic in the short film “After Hours”, which bears the same name as her most recent album. The music video for “Blinding Lights” featured his bloody, bruised mug after bending – a look he recreated for the MTV Video Music Awards last August. And in November, he covered his again battered face with a surgical bandage to accept an onstage award at the American Music Awards.
As for Super Bowl LV, it’s unclear which face The Weeknd will show.