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Not a luxury version, as previously stated.
Photo: AMA2020 / Getty Images via Getty Images
Update, 3:15 p.m .: According to a correction of Billboard, Weeknd’s Super Bowl halftime show will actually be the same length as normal. “As in previous years, it will last around 12 to 13 minutes,” according to the magazine. A Pepsi representative also confirmed to Vulture that the show will usually last 12 to 13 minutes. But surely the Weeknd can still fit several red suits in this time frame.
Original story: If you somehow haven’t stocked up on the Weeknd’s red costume, his Super Bowl halftime show will change that. According to a Billboard On the cover, The Weeknd’s performance will be twice as long as a typical halftime show, with a time of 24 minutes. It’s a mini-concert! Quite an episode of a comedy series! Longer than the whole Weeknd My dear melancholy EP! The move comes after Pepsi, which sponsors the halftime show, scaled back its ads during the game to make room for a longer performance. It also happens in the middle of a pandemic when you have nothing else to do, so of course you’re going to be watching everything. The Weeknd’s performance will take place in person at Raymond James Stadium in Tampa Bay, which will host an audience of 22,000. “We really focused on connecting fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl,” said Abel Tesfaye, aka The Weeknd. Billboard. No word yet on what guests might occupy in the show’s extra time – Ariana? Lana ?? Beyonce?!? – but the magazine added that Tesfaye increased the show’s regular production budget with $ 7 million of his own money. I guess these red suits don’t come cheap.
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