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Call it Super Bowl Weeknd.
Pepsi has just announced that Grammy-winning singer The Weeknd will be performing at the next Super Bowl halftime show.
“We look forward to welcoming multi-award winning artist The Weeknd to the Pepsi Super Bowl LV Halftime Show stage,” said Adam Harter, senior vice president of PepsiCo’s Sports, Media and Entertainment division.
The Canadian rapper (real name Abel Makkonen Tesfaye), 30, also announced his Super Bowl debut in a Thursday tweet, which said: “play on the iconic stage. to 02/21/21. “
The musician who bends the genre is honored to engrave his name in halftime history. “We all grow up watching the greatest artists in the world play the Super Bowl and we can only dream of being in that position,” said The Weeknd. “I am honored, honored and thrilled to be at the center of this infamous scene this year.”
The performance will undoubtedly be another feather in the cap for the singer, who in less than a decade has won a global fan base, three Grammy Awards and the honor of being named one of the most most influential in Time magazine in 2020.
He’s even been hailed by hip-hop icon Jay-Z as having a “moving uniqueness” that has “defined a new generation of greatness in music and art.”
“The half-time shows performances have a history of excellence and creativity and we can’t wait to see what he brings to Super Bowl LV,” said Brian Rolapp, NFL Director of Media and Affairs. .
Pepsi Super Bowl LV halftime show kicks off at Raymond James Stadium in Tampa, Florida, February 7, 2021. It will air on CBS.
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