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For decades, morning television shows aimed mainly at attracting women have been produced mainly by men. But it changes.
On Thursday, CBS named Diana Miller the new executive producer of "CBS This Morning", filling the void that remained when Ryan Kadro left the series three months ago.
The new president of CBS News, Susan Zirinsky, announced the promotion of Miller.
For the first time, the network's three morning programs have executive producers. The E.P. is the daily boss of the series.
Roxanna Sherwood became the E.P. of "Good Morning America" on ABC in July 2017. She reports to Executive Producer Michael Corn.
Libby Leist became the E.P. of NBC's "Today" show in February 2018. She reports to NBC News President Noah Oppenheim.
The gender dynamics of morning television has attracted more attention in recent years due to the failures of Charlie Rose at CBS and Matt Lauer at NBC.
When Lauer was sent back to NBC, Hoda Kotb became co-host of Savannah Guthrie. When Leist resumed the show a month and a half later, staff members saw a break with the past.
A similar transition took place at CAS. After Rose's dismissal, John Dickerson and Bianna Golodryga both joined the show as co-hosts.
CBS senior management was dissatisfied with the program's performance on evaluation and is now considering new changes.
Golodryga left the series earlier this week, apparently because of Zirinsky's belief that "CBS This Morning" had too many co-hosts.
CBS News had hoped to keep her on the network at another post – as a correspondent and alternate host, sources close to the case said.
But Golodryga, who also contributes to CNN, acknowledged this as a demotion and decided to quit CBS altogether. CBS released Wednesday a statement in which it wished "the best of success in its future projects".
The promotion of Miller to E.P. is the next step in the evolution of the morning show. As a senior audiovisual producer, she had been essentially in the role of E.P. since the beginning of the year. The announcement made Thursday by Zirinsky l 'officialized.
Miller played key roles in the recent series of exclusive interviews with Gayle King, co-host, and the co-executive produced a special session with King, during prime time, with great success.
King is in contract negotiations with CBS, and it is about to renew itself – which would solve some of the uncertainty that reigned over the series in recent months.
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