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Another year, another battle between Netflix and movie theaters against a potential rewards candidate getting an extended theatrical release. Last year, it was Roma it was not broadcast in the main theaters, because Netflix wanted the film to be streamed as soon as possible, while satisfying the wishes of the director Alfonso Cuarón, who wanted his film to be shown on the big screen. This year is Martin Scorsese and his return to the drama of the crowd with L & # 39; Irish this creates a hustle and bustle between Netflix and movie theater chains.
If you have not followed, L & # 39; Irish is Martin Scorsese's new film with Robert De Niro, Al Pacino, and Joe Pesci, who came out of retirement for the movie. Here's how the story is described by Netflix:
The Irishman is an epic epic of organized crime in post-war America, told through the eyes of World War II veteran Frank Sheeran, a henchman who worked alongside the most famous personalities of the twentieth century. The film, which spans several decades, recounts one of the greatest unresolved mysteries of American history, the disappearance of the legendary union leader Jimmy Hoffa, and proposes a monumental journey through the hidden corridors of crime organized: its internal functioning, its rivalries and its links with traditional politics.
Scheduled for the premiere at the New York Film Festival on September 27, the film has yet to release date for Netflix or in theaters and we now know why. The New York Times has a long story about the fight between Netflix and movie theaters AMC Theaters and Canada Cineplex reach an agreement on theatrical deployment for L & # 39; Irish.
With a budget of $ 159 million, due in large part to the special effects of reduced aging required by movie stars, the film was never going to find a studio ready to take a risk in a film like this one. Netflix, however, decided to give Martin Scorsese all the money, time and space he needed to make his latest film. However, the streaming service is still challenged to give the film the theatrical release desired by Scorsese, due to the old-fashioned distribution traditions that cinemas cling to in the era of fast-paced release. videos at home.
While negotiations with AMC Theaters and Cineplex continue with Netflix, movie theater chains still want a niche of about three months in which L & # 39; Irish is exclusively available in theaters before its debut streaming. But this is not how Netflix worked: he decided to broadcast their hopes in rare theaters in a limited number of theaters before launching their library in streaming. Some even arrived day and day with the theatrical release. That's probably why channels like Regal and Cinemark are not even trying to reach an agreement with Netflix.
Apparently, negotiations have been going on for months. Negotiations on an agreement even collapsed in July, but two weeks ago, the theater and Netflix were back in the game, with each channel working on separate agreements with the streaming service. But clearly AMC Theaters and Cineplex see that L & # 39; Irish would be a movie that attracts a lot of people in theaters. After all, Martin Scorsese has not made a movie since Parties in 2006, and won the Best Film Award. In addition, there is the excitement of the filmmaker to meet with his GoodFellas and Casino stars of Robert De Niro and Joe Pesci, and adding Al Pacino in the mix only makes the case softer.
Netflix has no problem in making deals with small movie theaters such as Landmark Theaters and Alamo Drafthouse, showing some movies in movie theaters for a week before being available in streaming. Last year's publication Roma Netflix has had its longest theatrical series to date with a big screen release of 21 days before the film's arrival in streaming. And for now, it seems about as long as Netflix is ready to wait before releasing a movie in their library, which is still not enough for movie theaters, especially since this film seems much more commercially viable than a film like this. Roma.
Analysts believe that Netflix must adopt a large theatrical release to maximize the return on investment. Even though smaller films can easily be profitable by being distributed exclusively on Netflix, the company intends to make more money by broadcasting bigger films like L & # 39; Irish in theaters. But at the same time, the release of a film in a longer room costs more money and Netflix has the firm intention to change the game of distribution and move the traditional theatrical window. But if they are not able to give the directors the desired theatrical release so that their film can be viewed on the big screen by as many people as possible, then they may find it difficult to find renowned filmmakers like Martin Scorsese. This is why Netflix could not convince the director Jon M. Chu to make known Crazy Rich Asians for them.
In the end, Netflix wants to give its subscribers something exciting that they can only get from Netflix. At the same time, movie theater owners want to make sure that the theatrical window has not changed for anyone, fearing that big studios like Disney, Warner Brothers, Universal, Sony, Paramount and Lionsgate will want to ask for shorter windows for some movies, especially as a movie. Two of these studios are preparing to have their own streaming services. One of these things will have to change in the near future and, with the continuous broadcast more and more favorable to the entertainment desires of the public, it will probably be the studios and movie theaters that will reconfigure their business model.
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