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In Korea, Apple is releasing a new AirPods ad that highlights the fun aspect of popular wireless headphones that the company has not been focused on yet: the potential to personalize your AirPods by adding a fun and colorful case. A large variety of cases are proposed, inspired by the characters of the BT21 line of BTS, the mascots of Kakao Friends, etc.
It is not clear whether Apple uses the ad to present a series of cases offered by third parties in Asia or whether it is a prelude to its sale (or even at the design of its own cases) AirPods in its own stores, but it's really a fun aspect.
AirPod cases are not new – there are a multitude of options, including the best of the obvious cases, that turns them into a real rolling machine – but Apple does not sell them directly. As my colleague Dami Lee points out, AirPod cases are much more popular in countries like South Korea, where this ad is running. There are creative knitting patterns, keychain holes for accessories, etc.
The jealous owners of AirPod US are not completely left out: many of these suitcases are available on Amazon or eBay, although you can pay a little more for shipping costs.
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