This Google Assistant powered Fiat 500 is essentially a Pixel car

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The Fiat 500 doesn’t turn heads, except perhaps those of car enthusiasts looking for a prolonged sneer. But it’s a popular model: an inexpensive, fuel-efficient, and eminently convenient grocery store for city dwellers. For the upcoming model year, Google and Fiat have joined forces for a “Hey Google Edition” sedan, offering more extensive integration with Google Assistant than ever before.

This team goes way beyond Android Auto, which is standard on the current version of the car. With a built-in mobile connection and the Fiat Mopar Connect system, owners can check various functions of the 500 via Google Assistant on their smart phone or speaker. The My Fiat action can do things remotely like checking the gas level or turning the lights on and off.

The Hey Google Edition also gets a visual Google-branded twist, in the form of an Assistant badge above the side turn signal. These cars also receive Google’s blue, green, red, and yellow dots in the door panel and seat trims. With the white paint shown in the Google blog post, the Fiat 500 looks like a Pixel phone on wheels. It’s an interesting look, of course, but whether you want the Google branding on your car is a matter of taste.

Funny little tidbit: the cluster of dots in the middle of the seats reads “Google” in Braille, as our own Ryne Hager spotted.

Fiat’s various Twitter accounts have shown better photos, and there’s a 20-minute video showing all of the different built-in features if you really want to dive in.

The Hey Google Edition will be an upgrade available on the Fiat 500, 500X and 500L in UK, France, Germany, Spain, Italy, Austria, Switzerland, Belgium, Netherlands and Poland. There is no indication that it will be offered in other markets.



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