This launch line belongs to the OnePlus 7 Pro, not to a new Apple iPhone

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In T-Mobile's flagship store in Times Square, a row of hundreds of people crawled away at the corner and stopped just before the famed Richard Rodgers Theater, where a different set of fans would gather in minutes. hours to see Hamilton. New York City is a beacon for enthusiasts and today they have been lined up at a carrier store to be the first to see (and buy) a OnePlus 7 Pro.

This is the kind of scene you used to see in the Apple Store – a decade ago, anyway.

In the era of Tim Cook, Apple allowed consumers to pre-order their new iPhone for home delivery. While certainly more convenient, this event neutralized once-angry crowds who arrived hours and days in advance to clinch their first game on Apple's new phones. It was a thing, an event. Now you are watching a live feed and click a button on a website.

It may be for the better, or at least the most cost-effective, to ensure that supply meets demand without over-storing or under-storing physical storefronts and not to offend customers. Such a strategy will likely reduce supply chain costs, which Cook is known to have rationalized at Apple. Be that as it may, Apple makes enough noise to be one of the richest companies on the planet, if not the richest.

OnePlus seems only too happy to fulfill this role. In the United States, brands are not as recognized as Samsung, Google or Apple – and yet, fans are manifesting themselves in mass at each launch.

The queue for discovering the new # OnePlus7Pro in T-Mobile's Times Square store has unfolded around the corner – up to the Richard Rodgers Theater, where Hamilton heads pic.twitter. com / TdnphHArAt.May 14, 2019

The company cultivates an energetic community from its first OnePlus phone with clever precision – the first devices could only be purchased by invited consumers, expanding word-of-mouth tracking. The hype has led OnePlus to open up sales to everyone, but it continues to fuel the fire with inclusive language, messaging for executives, and no shortage of brand products coveted by its community, from bedbugs to bags backpack.

That's not exactly the way Apple has built a loyal clientele. OnePlus does not follow in the footsteps of Mac's House. But society owes some of its success and its foothold in the United States to consumers filling their rooms to see a new phone that, like most handsets today, differs slightly from the one before it.

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The line begins at Broadway's Times Square T-Mobile and runs around the corner, heading west for 46th Street.

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At the corner of the street, the T-Mobile van is distributing loot!

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The line continues down 46th; The OnePlus employees pass the queue, some with one-time phone bills for OnePlus 7 Pro phones and others distributing snacks (!!) for loyal fans.

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The end of the line, at least ten minutes before the doors opened, extended almost the entire length of 46th Street and ended at the doors of the Richard Rogers Theater.

It would be wrong to paint them all as uncompromising. Speaking with an online couple, one of them stated that he was participating in the first day of purchase since OnePlus 5; The other said he had only recently heard of the brand researching a new phone and decided to attend the launch ceremony before going to the T-Mobile store. Do they all to come buy? Not necessarily – but they liked the fact that the phone was good and cheap.

Although the base price of OnePlus 7 Pro has risen to $ 669 from its predecessor's original price of $ 549, it remains significantly more affordable than even the cheapest flagship smartphones. And assuming you do not mind signing up for T-Mobile (the only carrier selling OnePlus, although others support it), you can get it on a contract basis.

In other words, OnePlus attracts fans in a different way than Apple, with affordable power rather than style and functionality. But once they come, they will find a crowd of converts and a company eager to contact them.

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