This OnePlus dual-screen teaser turned out to be for some stupid, bad carrier promotion

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This story was originally published and last update .

Samsung’s next Galaxy Unpacked event took place just earlier today at 10 a.m.ET, and while endless leaks are sapping the anticipation a bit, there’s still reason to be excited. We got our first official look at the new Galaxy Z Fold3 and Z Flip3, with many improvements over last year’s models. There were concerns that OnePlus would try to outdo Samsung with its own Galaxy-themed teaser, but it turned out that wasn’t a problem, the company is back to stupid and horrible marketing, and you can start over again. ignore them.

Less than 24 hours before Galaxy Unpacked was ready to air, OnePlus announced a teaser, implying it could unveil some sort of foldable phone at 10 a.m.ET – the exact time of Samsung’s event. The teaser features a new device plunged into darkness, with a galaxy – do you understand? – spread over two screens. Beyond a link to his Instagram account, there isn’t much to do in this tweet. The camera pictured appeared to have a wide hinge separating the two panels, which could have been a hint of a Surface Duo-style design, an optional accessory for the OnePlus 9 series, similar to LG’s G8X of 2019, or even just a double-joke of the phone case.

But no. OnePlus just tweeted an extremely misleading teaser for a terrible carrier ad promotion that you can directly ignore. And if this is a throwback to the terrible old days of corporate marketing efforts, then we can both go back to ignoring those half-baked marketing crises.

We reached out to OnePlus to ask how the company could perhaps think it wasn’t a good idea (if not downright misleading), and we’ll let you know what we hear, if any.


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