Three hours after allied with 8chan, THQ Nordic goes into complete excuses mode


The hero of the THQ Nordic Darksiders series, as seen here merged with the same of Baghdad Bob, seems appropriate after the explosion of THQ-8chan today.
Enlarge / The hero of the THQ Nordic Darksiders series, as seen here merged with the same of Baghdad Bob, seems appropriate after the explosion of THQ-8chan today.

Game publisher THQ Nordic concluded the roller coaster of a Tuesday promotion by apologizing for its use of the controversial 8chan graphics card site as the organizer of a session Ask Me Anything questions and answers

On Tuesday morning, THQ Nordic's Twitter account was announced and associated with WADA, stating, "We are doing an AMA at 8chan and we do not know why." The session had been announced almost a day before by its own moderators on 8chan's "/ v /" sub-panel, but that's the official THQ Nordic announcement that has garnered more attention – and prompted reactions to the site's reputation as a skid in the margins of national, state and international laws.

Less than three hours after the launch of WADA, the THQ Nordic Twitter account had changed tone and directly called 8chan's reputation for its illegal and despicable content. According to Philipp Brock, Director of Public Relations and Marketing:

I have personally accepted this AMA without being diligent in understanding the history and controversy of the site. I do not tolerate child pornography, white supremacy or racism in any form. I regret terribly the blindness of my decision (!) And I promise to be much more vigorous in my evaluation of these activities in the future. It was not about being pissed off, it exploded and I regret very much having it done in the first place.

Before apologizing, Brock tried to explain his use of 8chan in a Twitter post: "the opportunity was there and we took it, we were approached [sic] in a very friendly and polite manner and have been assured, said person (thanks to Mark) will take care of the ugly stuff. then, we are there. The excuses that followed seemed to recognize what many people on Twitter had pointed out: the "nasty thing" was inherent in the reputation of the site.

But THQ Nordic's answers to various 8chan questions have not helped. In an exchange, one stakeholder pleaded: "Please do not censor the games and do not appeal to the crowd of SocJus, you are doing well." ("SocJus" probably refers to the expression "social justice", which is applied as a pejorative term for art and entertainment that encompasses diversity of viewpoints.) THQ Nordic's official response: "Thank you, we will try to stay that way."

Another fan asked questions about the editor's long watch Destroy all humans franchise, and THQ Nordic replied, "We are working it as an alien prostitute." And when a user of 8chans released the image of a medieval knight subtitled "stop all f____", which was using a homophobic insult, Reinhard Pollice, director of product and product development for THQ Nordic Nordic replied, "This could come from one of our next Games."

Despite the excuses, the aforementioned answers have not been removed from the 8chan thread. THQ Nordic did not immediately respond to questions regarding these cited messages.

THQ Nordic appeared in 2016 after the Austrian game publisher Nordic acquired the rights to various THQ game properties in 2013 as a result of a large bankruptcy hearing. The merged name change of the publisher comes three years later. Other THQ Nordic franchises include Darksiders, Timesplitters, Kingdoms of Amalur and Red Faction.

This article has been updated to clarify the identity of a second THQ Nordic staff member.

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