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Starbucks has prepared a new Frappuccino-esque glass of the Unicorn, while the coffee giant is trying another viral moment this summer.
In a recent internal communication consulted by Business Insider, Starbucks warned its employees that the Tie-Dye Frappuccino would open the menus on July 10.
The ad is expected to air on Wednesday, July 10, and be removed five days later, giving the impression that this is probably another of Starbucks' limited-time Frappuccino offers.
Starbucks declined to comment on Tie-Dye Frappuccino and the company has not yet shared Tie-Dye Frappuccino ingredients with store employees. Therefore, the taste of the drink is not yet clear.
Starbucks has generally pulled back against Frappuccinos, including canceling Frappuccino Happy Hour in the summer of 2018 due to lower sales. Instead, the chain is focused on its cold drink lineup more broadly, with increasing sales of cold drink beverages and espresso-based beverages.
However, the coffee giant continued to rub in with extremely limited Instagram hitches. Usually available only for less than a week or until stocks run out, beverages such as the Witch's Frappuccino Brew and the Crystal Ball Frappuccino are fun, brightly colored and overflowing – perfectly designed to become viral.
The mother of all the Instagram frappuccinos is, of course, the Licorne frappuccino. Available for just a few days in April 2017, the drink immediately became viral and exhausted.
In March, the channel had similar success with Cloud Macchiato, backed by Ariana Grande, whose chief executive, Kevin Johnson, told investors it was the "second most viral drink" in the chain.
Read more: Starbucks launches new glass with Ariana Grande
However, some employees are already preparing for the impact of the drink once it's available in stores. The frappuccinos can be tedious and tedious, especially when hordes of customers claim aesthetic drinks.
"It seems that it will still be the unicorn Frappuccino, which the company has declared not wanting again because of the reactions of its partners," said Business Insider an employee of Starbucks – called "partner" by the company. "They do not care about us and it's obvious."
Tie-Dye Frappuccino will only be released in early July. So, do not start harassing your local barista before Starbucks publishes advertising!
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