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Ratatouille: The TikTok Musical, a virtual Broadway performance that came together through the power of social media, raised over $ 1 million in nightly ticket sales to benefit The Actors Fund.
“I am delighted that we have started the new year with this earthquake event which clearly brings so much joy. Our gratitude goes to the producers, creators, performers and all members of the TikTok community who have come together to make everything run smoothly, ”said Joseph P. Benincasa, President and CEO of The Actors Fund.
What started out as a viral TikTok on a musical adaptation of the beloved Disney-Pixar title has grown into a full-fledged production with Hollywood stars. Taking inspiration from the 2007 animated film, TikTok’s participatory musical follows an ambitious and culinary savvy rat as he uses a desperate chef to make his mark in the cooking world.
Ratatouille: The TikTok Musical premiered on Friday, New Years Day, and will continue to air until Monday. Reach an audience of over 200 million fans around the world, Ratatouille: The TikTok Musical featured creators of TikTok alongside Titus Burgess, Wayne Brady, Adam Lambert, Ashley Park and more.
The public can purchase tickets for the social media production here.
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