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Despite various challenges, including pressure from the U.S. government to ban the app altogether, App Annie’s latest download statistics underscore the enduring popularity of TikTok, which continues on its march to become the next billion-dollar social app. ‘users.
As you can see, TikTok remained the most downloaded app in the first quarter of 2021, maintaining its growth momentum over the past two years.
Of course, most people have downloaded Facebook and Instagram before, so the download stats by themselves aren’t necessarily indicative of usage. Indeed, looking at the monthly stats of active users to the right, you can see that Facebook is still dominant – but TikTok’s continued rise underscores its enduring popularity, as well as the resonance and influence it now has with more. in addition to users.
But perhaps more interesting is App Annie’s “ Breakout Apps ” chart, which shows the apps that have seen the fastest growth in downloads, quarter over quarter.
The controversy over the data sharing change offered by WhatsApp in January certainly had an impact, with Signal and Telegram increasing download charts, highlighting why WhatsApp has finally turned the tide of its update. However, WhatsApp is still planning to implement the change and it will be interesting to see if users respond so strongly when WhatsApp updates its process again, which will see information about business interactions in the app shared with the parent company. Facebook.
The growth of MX Takatak is also significant. Indian The short form video app has filled the void left by the country’s TikTok ban and has seen significant adoption among Indian users. The app has not yet been released outside the country.
In addition to download and usage statistics, App Annie also shared new information on app spending, highlighting the massive impact of COVID-19 lockdowns on e-commerce and the digital shift.
“Global app spending grew 40% in one year, with $ 32 billion spent on in-app purchases on iOS and Google Play globally in the first quarter of 2021. It’s the biggest quarter since the records began – and the figure is up 40% from quarterly for 2020. “
This trend is expected to continue, with habits adopted during global lockdowns likely to influence consumer behavior going forward. Indeed, many more people have now discovered the convenience of in-app purchases, which will change the way they shop, even once physical stores reopen. It is estimated that this will likely become the retail story of the next decade, with the pandemic accelerating the digital shift by years.
It’s also worth noting where TikTok stands in total consumer app spend (top table).
There are a few key considerations here for digital marketers, highlighting emerging trends in the use and consumption of apps that could have a big impact on reach. And while many trending apps are on the decline again and Facebook’s platforms remain dominant, it’s worth considering the broader usage changes and what they might mean for your approach.
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