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TikTok issued a statement condemning the milk crate challenge and warning users that it will remove videos of individuals attempting the dangerous trend in accordance with its guidelines.
The Milk Crates Challenge is the latest craze to make its way on social media, with the viral stunt involving people attempting to walk through various stacked milk crates.
However, many videos fail as people fall dangerously to the ground, often taking crates of milk with them.
The challenge was particularly popular on TikTok, where many users reportedly took the challenge, and where the hashtag #milkcratechallenge had racked up more than 9 million views on Tuesday, according to Fast Company.
However, in a statement to The independent, a spokesperson for the platform said it banned content that “promotes or glorifies dangerous acts” and remove videos that violate those terms.
“TikTok prohibits content that promotes or glorifies dangerous acts, and we remove videos and redirect searches to our Community Guidelines to discourage such content. We encourage everyone to exercise caution in their behavior, whether either online or offline, ”the statement read.
On Wednesday, the app removed the #milkcratechallenge hashtag from the platform, with a search resulting in the statement: “This phrase may be associated with behavior or content that violates our guidelines.”
“Promoting a safe and positive experience is TikTok’s top priority.”
Although the hashtag has been removed, searches for similar hashtags are still showing trending results and videos, with the hashtag #milkcrate racking up over 7.7 million views. Additionally, #milkcratechallengefail had over 56,000 views on the app on Wednesday.
However, right now most of the videos show users reacting to other videos of people taking the challenge.
The platform’s decision to crack down on potentially dangerous social media trend comes after the FDA weighed in on the challenge Monday in response to Conan O’Brien, who tweeted, “I’m waiting for FDA approval before. to take up the challenge of the milk crate.
The tweet prompted a response from the agency’s Twitter account, which wrote: “Although we regulate milk, we cannot recommend that you try this. Maybe enjoy a nice 2 percent drink and bring all those cases back to the grocery store? “
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