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YouTube shorts. It’s like TikTok.
Ron Amadeo
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You can slide your finger vertically to switch videos or view YouTube comments filled with cursed words.
Ron Amadeo
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Here is a Short channel page. All of the suggested content for my test account appears to have been stolen from TikTok or Instagram.
Ron Amadeo
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Shorts can appear in the Shorts interface (left) or the standard YouTube interface (right). Shorts are no different from normal YouTube videos when you watch a channel.
Ron Amadeo
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YouTube editor Shorts. It’s like TikTok without all the effects.
Google
TikTok’s YouTube clone, “YouTube Shorts,” is being rolled out in the United States as we speak. The feature launched in India in September and was first spotted on US devices by XDA developers. Much like TikTok, Shorts allows users to create and share bite-size, minute-long videos, and users can swipe between them on the mobile app.
The YouTube Shorts section appears in the mobile apps section of the YouTube home screen and currently has a “beta” label. It works just like TikTok, launching a full screen vertical video interface, and users can slide vertically between videos. As you would expect, you can like, dislike, comment, and share a short film. You can also tap a username from the Shorts interface to view all of that user’s shorts. The twist of YouTube is that shorts are also regular YouTube videos and appear on traditional channel pages and in subscription feeds, where they cannot be distinguished from normal videos. They have the normal YouTube interface instead of the swipey TikTok interface. This seems to be the only way to view these videos on the desktop.
A big part of TikTok is the Video Editor, which allows users to create videos with tons of effects, music, filters, and variable playback speeds that contribute to TikTok’s signature video style. The YouTube Shorts editor looks almost unremarkable by comparison, offering only speed and music options.
TikTok only has around 40 million users in the United States, but globally it is expected to reach 1 billion users by 2021, according to App Annie. The majority of these users are from TikTok’s home country of China where there are 400 million daily active users.
YouTube is the world’s largest video platform, and the site’s preferred plan to crush upstart competitors with a new video format is almost always to clone them. YouTube made it most famous in 2015 when it launched YouTube Gaming, a live gaming platform in the vein of Amazon’s Twitch.tv. YouTube Gaming’s standalone interface was shut down after four years, but the live streaming and chat features have attracted several different communities, and there is still a small live gaming community on YouTube. In 2017, YouTube launched its photocopiers on Snapchat and created YouTube Stories (originally launched as “YouTube Reels”), which allow channels to create short update videos that disappear after seven days. Now he’s targeting TikTok with these one-minute videos. Facebook also took on TikTok with Instagram Reels.
YouTube Shorts was first launched in India in September – a smart move, since TikTok has been banned in India since June. With no competition from the incumbent in India, YouTube Shorts has taken off in the country, with YouTube recently reporting that Shorts was getting “over 3.5 billion views per day.” TikTok is owned by Chinese company ByteDance, which has earned it (and more than 100 other Chinese services) a ban in India. TikTok has also come under attack from the Trump administration and for a while we expected it to be bought by Oracle. After losing the election, the Trump administration lost interest in TikTok, and now it looks like the company will be able to continue operating in the United States.
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