Tim Cook in a note to employees: ‘There has never been a moment with greater potential than this’

Apple CEO Tim Cook today sent a motivational memo to Apple employees to celebrate the 45th anniversary of Apple’s founding, asking them to re-dedicate themselves to the original mission of founding Apple. Apple: Redefining what technology can do and improve people’s lives. Cook’s memo was fully shared by the French site MacGeneration.

Cook said there has never been a time in Apple’s history with such great potential, and Apple has never had “such a talented and dedicated team.” Cook quoted Steve Jobs: “It’s been an amazing journey so far, but we’ve barely started,” and included his own inspiring addendum. “Remember none of us will be here for the end of the story, but it’s up to all of us to make sure it’s something worth telling.”

On April 1, 1976, a company was formed in Cupertino to create transformative products that redefine what technology can accomplish and thereby improve people’s lives. Forty-five years later, we mark this occasion by re-dedicating ourselves to this mission – and keeping it alive for a long time to come – rather than fondly remembering it as something of the past.

While some things at Apple have changed over these many years, the important things haven’t changed. From the M1 chip to 5G iPhones, from iPads that change the face of education and productivity to a watch that can watch over your health, to the best software and services that bring them all to life, we’ve never stopped set the tone that others are trying to match. What I can tell you for sure is that there has never been a moment with greater potential than this, and we have never had such a talented and dedicated team. This should not allow us to sit still. Great potential obliges great people to meet him.

I know this past year has tested each of us in ways we never imagined. He asked all of us to adapt, it added complexity to our work and it required additional resolve and commitment in areas of our lives that go far beyond our work. But I also know that what we have each accomplished during this time should make us extremely proud. Through a challenge once in a generation, the things we make and the way we make them have revealed new, deep and lasting sources of value to the people who love and depend on them. And, on many fronts, we know that even better days are ahead.

In an email like this, to mark a much earlier anniversary not long after I arrived at Apple, Steve said, “It has been an incredible journey so far, but we’ve barely started.” Still true. Remember none of us will be there for the end of the story, but it’s up to all of us to make sure it’s worth telling.

to cook also shared the same quote from Steve Jobs on Twitter and offered cheers to the “next 45 years and beyond”.

As Apple celebrates its 45th anniversary, the company is set to announce major new hardware products in 2021, including new Apple silicone laptops and desktops, updated AirPods, new iPads and Updated iPhones, plus work in progress on a mixed reality headset, Apple smart glasses, an Apple-designed autonomous vehicle, and more.