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As expected, Apple CEO Tim Cook appeared on Fox News Sunday with Chris Wallace this morning. In the interview, Cook justified Apple’s decision to remove Talking from the App Store, spoke about Apple’s new investments in its Racial Equity and Justice Initiative, and more.
Asked by Wallace about the motivation behind the latest announcements from Apple’s Racial Equity and Justice Initiative, Cook explained:
So what is this initiative, an opportunity and an opportunity for communities of color, and we couldn’t be more excited about its potential. Last year, with the murder of George Floyd, it brought an emergency. So we’re excited to be able to do our part here and hope more people will follow.
We hope to make the Propel Center an innovation hub that serves all HBCUs, but becomes a source of information and inspiration for the entire HBCU footprint.
The Apple CEO also spoke about what he witnessed growing up in Alabama, and how that affects things today and new REJI projects.
I remember periods of time, Chris, where, whether you’re in high school or college or beyond, where you look around and there are only white people in, in, be it college or a university or a college or something like that. It’s not okay. And so, and then you ask, why is this? And I think it’s the lack of opportunity. It comes down to that. And so what we’re trying to do with this program is give people the opportunity.
Cook also justified Apple’s definition of suspending Talking from the App Store, which we first covered earlier this week when the Fox News interview was announced.
Wallace also asked Cook what it was like to succeed Steve Jobs in 2011 and what he was “most proud of” of the past decade.
My focus then was on mourning, mourning, and running the business through a very, very difficult time. And so I didn’t really think how intimidating that was.
I am very proud that we have kept his DNA at the heart of the company. And that the company has remained focused on innovation and creating truly great products that empower people and enrich their lives.
I love everyday here. It is a privilege of a lifetime to work with the people I work with. It’s hard for me to imagine my life without Apple. What’s next for Apple? We will continue to make the best products in the world. Not the most, but the best.
Wallace then asked a question about Apple Car, which Cook graciously dodged:
Wallace: Does that include an Apple car?
Cook: Well, I can’t comment on rumors and so on.
Wallace: Well you can. You can choose not to, but you definitely – you are the boss
Cook: You are right. I choose not to. Touch.
Looking to the future, Cook said Apple wanted to use its platform to “help solve some of the country’s biggest problems,” without giving details. “We’ve always seen a business as having a bigger role than just making money, but also really making a difference,” he explained. “And that’s what motivates me and lifts me up in the morning and pushes me to keep coming to work.”
You can watch the full interview embedded below or by heading to the Fox News Sunday website.
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