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Recently, Tim Cook spoke with Diane Sawyer of ABC News to discuss Apple's commitment to privacy, digital wellness, and more. We are talking about the Time feature of the iOS screen while Apple is facing backlash from some third-party developers for the removal of some parental control apps from the App Store.
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Talk to ABC NewsCook reiterated that Apple did not want customers to use their iPhone too much. Instead, he wants the use of the iPhone to "enrich" life and allow people to do things that they could not do before:
"We make money if we can convince you to buy an iPhone … but I do not want you to use the product a lot," Cook said. "What we want to build are products … to enrich your life. … Do something you could not do without. … That's what excites us.
Cook said that he was surprised at how much he had taken his phone, about 200 times a day. "I would have guessed less than half" of that amount, he said.
Squeezing this, Cook explained that with the Screen Time feature in iOS 12, Apple was trying to "give control to the parent" when it came to managing the camera. use of devices by children. The Apple CEO noted that there are many parenting styles and there is no one-size-fits-all solution for misuse of a device.
Cook also stated that he was receiving "parents' emails all the time" and that there would be more things that Apple is doing to help parents in this area:
"What we are trying to do is give the controls to the parent," he said. "As we both know, there is no standard for parenting. People have different points of view on what should be allowed and not, "he said. "A patch is defined differently for you, me, and everyone. … You know, what might be reasonable for me could be totally unreasonable for my neighbor.
"I get notes from parents all the time," he said. "They have good ideas. And I'm sure we'll do more things. "
During the interview, Cook also talked about Apple's position on privacy. He explained that companies that "monitor you on the Internet" know a lot more about you than the classic "Peeping Tom". Mr. Cook reiterated that the users are not the "product" of Apple and that the company[s] your data."
Apple's executive said that growing up, "one of the worst things, aside from … hurting someone or something, was the voyeur". You know, someone looks out the window. People who search the internet know a lot more about you than if someone was looking out the window. Much more, he says.
"You are not our product," he said about the one billion consumers who use Apple products. "Our products are iPhone and iPad. We cherish your data. We want to help you, keep the private and keep it safe. We are at your side. "
Tim Cook's interview with ABC News comes as Apple faces backlash from some developers who have removed third-party parental control apps from the App Store. Apple claims that the removal of these applications is not confidential because of their use of MDM systems, but some developers have contested this position.
Cook's full interview was broadcast on ABC last night and you can watch it here.
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