Tim Cook wants Apple devices to be used for creativity, not ‘endless, mindless scrolling’

In a new interview, Apple CEO Tim Cook said he was concerned about the ‘endless and mindless scrolling’ behavior that social media was pushing to adopt and that he was generally concerned that people were ‘using too much technology “.

The interview carried out with commotion spoke highly of Apple’s support for Shine, an app designed to tackle the social stigma associated with mental health issues and is “another powerful example of how technology can be used to help improve people’s lives “, according to Cook. During the interview, Cook said that “mental health is a crisis” and that he tackles the daily stress of being the CEO of Apple through meditation and “of being in nature and to feel so insignificant in the world “.

Speaking about online addiction and technology, Cook reiterated a claim he made previously, after saying that “technology should serve humanity and not the other way around” and that he fundamentally fears that people use technology too much, and Apple’s goal is to try and help them.

I have always believed that technology should serve humanity and not the other way around. And I’ve always worried that people are using too much technology. And so, we released Screen Time to try and give people a real sense of how much time they really spend on their devices because in general it’s a lot more than they say.

Cook went on to say that the “endless scroll” of social media, such as Facebook, Instagram and TikTok, while not mentioned directly, surrounds users with “negativity.” He said Apple wants its customers to use their products to connect with family and friends, not to use them for “endless, mindless scrolling.”

Aza Raskin, the creator of the infinite scrolling mechanism on social media, said in 2019 that he was “so sorry” for his invention, adding that he regrets what it has done to the company. He said the idea behind the idea was to help create “the most seamless experience possible for users”, but that unfortunately it turned out to be a ploy to “keep them online as much as possible.” long possible “.

The Shine app with a “mission to make your mental health care easier, more representative and more inclusive” has been crowned Apple’s best app of 2020 is available for free download on the App Store [Direct Link].