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The first biography of Apple CEO Tim Cook has just been released. Written by Leander Kahney, who wrote an earlier biography of Jony Ive, the title gives a pretty good clue for the general tone: Tim Cook: The genius that pushed Apple to the next level.
The first reviews suggest that for those who are already following Apple's coverage, there is only one section that will tell you things you did not already know …
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This is a behind-the-scenes glimpse of the San Bernardino iPhone case.
The temperature says the rest is basically a fluff of public relations, although it contains "bizarre facts".
This book is a hagiography. If the title does not say so clearly, the acknowledgments will be. Leander Kahney, the so-called "world's leading journalist on Apple," thanks Apple's public relations team for its "help and help." He has certainly returned the favor. His book makes Tim Cook, Apple's CEO, look like God himself. Much of the prose is so crazy, it's funny.
Cook is the most prominent gay CEO in the world, yet Kahney says, "In my research in this book, I was not interested in his personal life. Cook keeps his private life private and I'm happy to respect that. Imagine anyone writing a biography of Steve Jobs, Cook's fiery predecessor, not to mention his tortured family life.
The review refers to some stories that portray Apple is a less flattering light, but they are not new.
On another occasion, while Foxconn was building the first iMac, the company's design engineers had a problem with a new button for the computer. The button was not tested and the designers feared that it would fail with prolonged use. So what did Foxconn do? He forced the minimum wage workers to stay awake all night. It was cheaper than designing a machine to do the job. Kahney points out that Foxconn's work practices have improved recently.
To be fair to Apple, he has a pretty brutal work ethic. Kahney revealed that, 30 minutes after the start of a meeting about a serious supply problem in China, Cook spoke to a key leader asking him, "Why Are you still here?" flight to China without return date.
Who is a problem AppleInsider strong points.
This and the previous Jony Ive: The genius behind Apple's biggest products have the problem that their subjects did not speak directly to Kahney. Apple did not put Cook at the disposal of the current book […]
Instead, the majority of quotes and interviews in the book are drawn from previously published accounts. Kahney recognizes it and has made it a complete bio, but that means the points tend to be familiar. As Cook speaks little in public, compared to Steve Jobs for example, there is a good chance that you already know most of his quotes.
Similarly, the book looks at the Titan project – the Apple Car project – but an excerpt from Financial Express again suggests that it contains nothing new, ending with:
At present, the status of Apple's Titan project is unclear. He may or may not be on the right track.
Kirkus Review takes a slightly more lighthearted point of view, describing it as "occasionally hagiographic but mostly enlightening", but also gives a clue to the level of detail that can be expected from those who already follow Apple's coverage .
Kahney's book is not a breathtaking chronology of Cook's life. Although this element is present, the volume is more a comparative study: Jobs was like that, here is how Cook differs and here is the sum of the effects of these differences.
The first biography of Tim Cook is available today on Amazon and Apple Books.
Check out 9to5Mac on YouTube for more information on Apple:
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