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TNT President Kevin Reilly recently spoke to Variety, where he discussed AEW's participation in the network, claiming that it may be the sleep success they were looking for.
"All Elite Wrestling (AEW)" is going to be a sleeper. It's very counterintuitive to launch a new league at the height of the WWE. But I have many reasons why it makes sense to seize the opportunity. We do not remove WWE, but I think it will be surprising. "
It is clear that TNT has confidence in AEW as a evolving product in that it has made serious advertising for the brand on the network, especially in the NBA playoffs, in anticipation of Double or Nothing earlier this summer.
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