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Today marks the 10th anniversary of Apple’s chief marketing officer, Phil Schiller, and former iOS chief, Scott Forstall, introducing the iPhone 4S with a brand new voice assistant, Siri.
“For decades technologists have teased us with this dream that you’re going to be able to talk to technology and that it will do things for us,” Schiller said, during a small press conference at the former headquarters of ‘Apple Infinite Loop.
Schiller then invited Forstall on stage to provide a live demo of Siri. The crowd cheered as he demonstrated Siri’s basic tasks, such as checking the weather, setting an alarm, and searching the web, as Siri was the first system-level voice assistant on a phone. smartphone. A decade later, however, it’s widely believed that Siri has fallen behind competitors like Google Assistant and Amazon’s Alexa.
The edgeJames Vincent wrote about Siri’s shortcomings today:
Everyone who uses Siri has their own stories of frustration – times when they’ve been surprised not by the intelligence but by the stupidity of Apple’s Assistant, when he doesn’t execute a simple command or not. not hear a clear instruction. And if voice interfaces have indeed become widespread, Apple, although the first on the market, is no longer in the lead. His “humble personal assistant” is indeed humble: inferior to Google Assistant on mobile and surpassed by Amazon’s Alexa at home.
In 2018, some former Apple employees reflected on Siri’s “wasted lead” on Google Assistant and Alexa. In response, Apple said it has made significant progress in Siri’s performance, scalability and reliability, and said it continues to invest deeply in machine learning and artificial intelligence to continually improve quality. responses from Siri.
Looking back, the iPhone 4S event as a whole felt a bit grim, as Apple co-founder Steve Jobs passed away the next day. We’ve embedded a video of the event below, with Schiller introducing Siri around 7:25 p.m.
PS: If you say “happy birthday” to Siri today, the voice assistant has some funny answers.
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