Too big for Toronto? Why DiCaprio and other superstars Shun TIFF



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DiCaprio did not appear at the festival to promote a film in which he plays since 1995, the year of his first appearance in "Total Eclipse" at TIFF.

The Toronto International Film Festival is the largest annual showcase of potential Oscar nominees, most notably through its most predicted audience award. However, this does not necessarily mean that the biggest stars consider the 10-day event essential for an Oscar campaign.

This year was Tom Hanks' first appearance at TIFF since "Cloud Atlas" in 2012. For Meryl Streep, "The Laundromat" was his first title at TIFF since "August: Osage County" in 2013. Leonardo DiCaprio does not have a lot to do. was not there for actor since 1995 with "Total Eclipse" – there is almost a quarter of a century (he seemed to promote some documentaries).

So why does not the TIFF have more celebrity love? It seems that what makes Toronto attractive for many movies is not true for them – especially when they might be related to Oscars.

These actors stick to large-scale studio films

A studio with Oscars in the lead wants to create a carefully calibrated output plan, which keeps control of the studio's hands more than the chaotic world of a premiere at the festival. And since the TIFF runs about 300 movies a year, a star-based studio release is more likely to attract attention alone elsewhere.

"Ghost wire"

Their films do not need the TIFF imprimatur

Meryl Streep did not need to remind anyone that she was nominated for the Oscar for best actress in 2012 for "The Iron Lady", who completely ignored the festival circuit. "Lincoln" was premiered at the New York Film Festival in 2013, a much quieter affair, and Daniel Day-Lewis won the Oscar for Best Actor. They are pretenders almost by default; avoid noise means that they are more autonomous.

The timing often makes the TIFF impractical

The studios mainly use festivals to position their imminent releases. Titles such as "The Equalizer", "Sicario", "Snowden", "mother!" And "The Predator" used the TIFF as launch marketing, while the big stars tend to see their movies released between Thanksgiving and Christmas. While "Joker" is now considered a serious competitor, he opens in two weeks. The festival's attention, even if it is divisive, will benefit both its box office and its hopes, but only because it opens immediately.

That said, a gap may be appropriate for films like "Roma" and "Three Billboards Outside Ebbing, Missouri", which had a smaller scale and a slower construction. The film buff audience often needs less immediate satisfaction, but the public is not trained to hear about an imminent DiCaprio movie, it has to wait months before opening it. Exceptions exist, such as "A beautiful day in the neighborhood", which opens at the end of November. For these, the AFI festival based in Los Angeles is often the most timely showcase.

TIFF is risky

Although Toronto is famous for its friendly audience, not everything works. And the bigger the star, the greater the chance of immediate implosion. This is beyond the control of publicists, especially when social media means that word-of-mouth is at an excessive speed. And a failure will almost always receive more attention than a sudden.

cloud atlas
"Cloud Atlas"

Sometimes playing in TIFF format may indicate a problem

With a film like "Cloud Atlas" or "The Goldfinch" this year, it sometimes comes from marketing that raises hands in sign "What should we lose?" The Hollywood machine works hard to make sure rare; If DiCaprio were to have such a film, it is unlikely that he would be exposed to such scrutiny.

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