Hi! Welcome to the Insider Advertising daily for January 7. I’m Lauren Johnson, Senior Advertising Journalist at Business Insider. Subscribe here to get this newsletter delivered to your inbox every day of the week. Send me any comments or advice at [email protected].
Todaynew: Marketers are pulling their ads amid attack on U.S. Capitol as top business leaders speak out against rioters.
Jake Angeli, the “Q Shaman,” was one of many protesters who clashed with Capitol Police at the US Capitol on January 6, 2021, in Washington, DC. – Protesters breached security and entered the Capitol as Congress debated the certification of the electoral vote for the 2020 presidential elections.
SAUL LOEB / AFP via Getty Images
Advertisers shoot ads around media coverage of attempted U.S. Capitol coup
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Pro-Trump supporters storm the U.S. Capitol following a rally with President Donald Trump on January 6, 2021.
Samuel Corum / Getty Images
Business leaders including Jamie Dimon of JPMorgan and Reddit co-founder Alexis Ohanian condemn rioters on Capitol Hill: ‘They are national terrorists’
Business leaders also spoke out against the attack.
Reddit co-founder Alexis Ohanian described the rioters as “national terrorists.” JPMorgan Chase CEO Jamie Dimon said in a statement he strongly condemned Wednesday’s violence, saying: “We are better than this.”
Jay Timmons, president and CEO of the National Manufacturers Association, berated President Donald Trump and the rioters. He called on Vice President Mike Pence and the Cabinet to invoke the 25th Amendment in order to remove Trump from office.
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Company Insider / Jessica Tyler
Ulta Beauty dashes into advertising as it pursues part of $ 17 billion ecommerce advertising
Separately, I reported that Ulta Beauty is deploying an advertising arm to sell ads on its own platform, publisher sites, and social media, according to two ad buyers with first-hand knowledge.
The beauty retailer joins Walgreens, CVS, Target and Walmart in betting on advertising as a way to offset shrinking retail margins.
In addition to selling ads on its own properties, Ulta Beauty works with Epsilon to showcase co-branded programmatic ads that run on Facebook, YouTube, and ad networks.
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