One of the most ambitious efforts for television development is taking place in a toy company. Mattel, who sees himself in the children's entertainment business and recently focused on entertainment, announced the creation of 22 animated and live television programs, according to the American magazine The Heat Reporter.
The projects, based on Mattel's brands and franchises, are designed for cross-platform distribution.
"This decision comes on the heels of Mattel's hiring of Adam Bonnett, a 21-year-old Disney Channel veteran behind" Hannah Montana, "" Descendants "and" Kim Possible, "as executive producer of Mattel Television. , reports THR. "And that happens when the 2019 International Toy Fair begins in New York from Friday."
Mattel did not provide any specific titles or brands, but noted that the projects covered a range of genres such as action-adventure, humor, game shows and music. Barbie, Hot Wheels and Masters of the Universe are some of the most popular toy brands.