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WASHINGTON – On June 15, 2015, Donald J. Trump descended an escalator inside his iconic Manhattan property, Trump Tower, hailed enthusiastic paid supporters and announced an unlikely presidential bid.
A little more than four years later, on June 18, President Trump will officially begin his re-election campaign in an arena of 20,000 spectators in Orlando, Florida. This kickoff will be welcomed with an understanding of the ideological spectrum of his political skills.
"I will be announcing my second presidential term with First Lady Melania, Vice President Mike Pence and Second Lady Karen Pence, June 18 in Orlando, Florida, at the Amway Center, with a capacity of 20." 000 places, " announced on Twitter on Friday. "Join us for this historic rally!"
Mr. Trump's inflammatory announcement arson four years ago, in which he accused Mexicans of being rapists and bringing crime and drugs to the United States. United, was a harbinger of the campaign and the upcoming presidency. Rejecting the remarks prepared for him by his small team of advisers, Mr. Trump admits himself into the discursive style that has become his hallmark.
Trump has been organizing "Make America Great Again" rallies across the Rust Belt and in the critical state of Florida for months, and has officially announced his re-election effort a few hours after his swearing-in in 2017. But he and his campaign advisers have watched the Democratic presidential candidates declare their candidacies and then announce them a second time to attract the attention of the media. The Trump team was looking forward to a distinctive event that would mark Trump's official announcement.
But what exactly it would look like for months was the source of internal debate between campaign assistants and White House officials. Mr. Trump originally planned an ad in Florida, recommended by a number of advisors, as the ideal launching pad for a politician who sees the appearance as the key element of a successful event. However, these plans were briefly abandoned in favor of a tour of several states.
Another plan called for a launch a few days earlier than June 18.
At one point, Mr. Trump's son-in-law, Jared Kushner, who positioned himself as the unofficial campaign manager, advanced the idea of recreating Mr. Trump's descent on the escalator at the Trump Tower, but this The idea was rejected because of the conflict of interest that this might suggest between Mr. Trump's affairs and his role as president.
Mr. Trump's campaign finally returned to the original idea of a huge "Make America Great Again" rally in Florida, heralding the 2016 election night that clearly showed that Mr. Trump was heading for a victory against Hillary Clinton, the Democratic candidate, and in 2020, an unavoidable state where his figures are up to now more moderate than the campaign would have liked.
The 2016 campaign was a taped operation, with some offices scattered on the unfinished floor of the Trump Tower. This time, it occupies a former trading floor located in an elegant office tower in Arlington, Virginia, with breathtaking views of the Potomac River.
The campaign manager is Brad Parscale, close to the president and his family, and employs 40 people. He is working hand in hand with the Republican National Committee, which has raised nearly $ 400 million for the fight for reelection since 2017.
Mr. Trump may be officially starting his campaign, but his collaborators and fundraisers have put in place the elements of a traditional presidential campaign structure, recognizing that Mr. Trump's "flash bottle" quality first victory is unlikely to recur without further planning.
This time, the campaign adopted the fundraising device that Mr. Trump rejected four years ago. an event for donors this month at the Trump International Hotel in Washington. Trump has raised more than $ 30 million in the first quarter of 2019 and has $ 40.8 million in cash, putting him far ahead of any Democratic presidential candidate.
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