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In the United States, parents say their children are getting British accents, thanks to Peppa Pig.
Language experts have questioned such claims, but some parents insist that the “Peppa effect” makes their American children say “mom” instead of “mom,” using phrases such as “Give it a go “, and pronouncing the tomato” to-mah “. -to “, not” to-May-to “.
The show was popular with the preschool crowd before the pandemic, but has seen record demand since U.S. states imposed restrictions last year.
According to data from Parrot Analytics – a seemingly unnamed consultancy for Polly Parrot, a pet owned by Granny Pig – for a 12-month period that ended in February, Peppa Pig was the second-most cartoon asked in American households, after SpongeBob SquarePants.
Over the past 30 days, Parrot said, the show has generated more than 98.9% demand of all children’s titles in the United States. Compared to its home market, public demand for Peppa in the US is 112% higher than in the UK.
In 2019, Dr Susannah Levi, associate professor of communication sciences and disorders at New York University, said she was skeptical of the “Pepper effect”, telling toddlers Guardian “generally … develop the community focus around [them] by interactions, not by watching ”.
Levi admitted that children could learn unfamiliar words from a performance – including “to-mah-to” and “zeh-bra” – and so in the case of Peppa Pig come to use the British pronunciation.
On social media, however, Peppa remains in full force as parents post evidence that their toddlers speak with British accents.
In a TikTok video released last August that has been viewed over 10 million times, Seattle-based mother Dominique Parr filmed her daughter Hazel rehearsing lines from the show, including “How Smart” and “Oh my God”.
Preetika Rana, a Wall Street Journal reporter, recently tweeted: “My five-year-old niece in [New York City] had an American accent before the pandemic. Now she has a chic English accent after spending a year at home watching Peppa Pig. This phenomenon is so widespread that it is a trending hashtag, #PeppaEffect.
Rana’s tweet drew responses from other parents, all detailing the britishnesses adopted by their toddlers.
An user replied: “Oh yesss… my daughter is fluent in words and phrases like ‘Satnav, gasoline, can I try? “Etc. And for Christmas, I had to make a fucking meat pie for Santa Claus, or, as we call him here in the United States, Santa Claus.
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