[ad_1]
TURKEY operations in more than 180 countries, including Philip Morris Turkey Filiz Yavuz has been appointed to the General Directorate resist. Having started working at Philip Morris / Sabanci in 1999, Diren became managing director of the company with a total investment of more than $ 1 billion.
DIGITAL TRANSFORMATION LEADERSHIP
Established in 1992 with the partnership of Philip Morris International (PMI) and Sabancı Holding, Diren has been active in exporting to more than 20 countries. new general manager resist, he has his place of Philip Morris / Sabanci among the leading women's businessmen of Turkey. A graduate of ITU Industrial Engineering and an MBA graduate in finance and management in the United States, Diren was a financial analyst for Philip Morris / Sabancı. He has held executive positions in various areas and stages of the company, including the departments of planning, business relations and sales. Diren, the first female director of the Philip Morris / Sabancı sales team, improves the efficiency and effectiveness of business operations; leading to a massive digital transformation. resist; E-order resellers, applications such as business development with digital channels have passed life in Turkey for the first time in general. During his tenure, Diren introduced to the company technologies such as artificial intelligence and advanced data analysis. Philip Morris / Sabanci pioneered the creation of a new business model by digitizing the channel of traditional resellers in large quantities.
Diren; Philip Morris International led the creation of the world's first Oriental agronomic tobacco center to ensure the sustainability and increase of Turkish tobacco productivity. Diren, the agriculture and tobacco development program aimed at increasing "oriental tobacco" in the quality of exports has also suffered. With this project, farmers in 172 villages, 140 in Adıyaman and 32 in Hatay, were allowed to export.
Source link
