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"We want Twitch to be the safest and most welcoming place for all communities," she added. "We consider that the security of the service is our priority."
The platform has long been trying to evolve beyond its niche reputation for players. In 2015, he introduced a new category, Twitch Creative, with a marathon projection of tutorials by Bob Ross, who hosted PBS's "The Joy of Painting" show and who has developed a cult following since his death. 1995.
Last year, the platform replaced Twitch Creative and a daily broadcast category, IRL, with 10 specific sections including "Craft", "Outdoors" and "ASMR". A live science-fiction series on Twitch, "Artificial," won its first Emmy award last month, in the category of outstanding innovations in interactive media.
Twitch Sings, an interactive karaoke-style game, kicked off in the spring with a contest called Stream Star, which promises this season to the $ 20,000 winner and a record deal.
Twitch also has agreements with sports leagues, including the National Basketball Association and the National Football League, to stream streaming games, sometimes with comments from Twitch users. This year, the platform announced similar agreements for wrestling and women's hockey.
The live sports commentary on Twitch, which allows viewers to interact with the commentator, represents a radical shift from traditional gaming shows, said Anthony Danzi, the company's senior vice president of sales, at A presentation at the Advertising Week conference in New York on Monday.
"It's a revealer of the future of television," he said.
As Twitch expands its field of action, companies such as Wendy's and Hershey's have inserted advertisements into sponsored feeds and channels. Last year, the company stopped offering an ad-free version to all Amazon Prime subscribers.
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