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Twitter has been experimenting with threaded responses for some time as a way to make responses easier to read and follow. But the company has decided to end the experiments because of user feedback, she said Thursday.
“We asked and you let us know that this response provision was not this, as it was more difficult to read and join conversations.” the company wrote in a tweet released today. “So we turned that format off to work on other ways to improve conversations on Twitter.”
Your comments shape Twitter.
We asked and you let us know that this response layout was not this one because it was more difficult to read and join conversations. So we turned this format off to work on other ways to improve conversations on Twitter. https://t.co/pA4Yd0QfyW
– Twitter support (@TwitterSupport) December 3, 2020
In one follow-up tweet, the company said threaded responses made conversations harder to read and join, and people wanted more context on who they were talking to.
Some learnings:
* The new look has made conversations more difficult to read and join – we’re exploring other ways to make this easier
* you want more context on who you’re talking to – we’re working on adding this.
* you want more control – we iterate over our convo settings. https://t.co/UzS08x4Jcf– Twitter communications (@TwitterComms) December 3, 2020
Twitter is also shutting down its beta app, which the company called twttr, designed for experiments like threaded responses. “For now, we are shooting [twttr] so we can work on new tests to improve the chat experience on Twitter, ”the company said in another tweet. People currently using twttr will lose access for now, according to the company, but Twitter is exploring the app’s potential next steps as it makes future plans to test new products, a Twitter spokesperson said. The edge.
We appreciate the feedback you gave us during this run of our twttr app prototype. For now, we’re turning it off so we can work on new tests to improve the chat experience on Twitter.
If you’re using twttr, switch to the main Twitter app to keep up with what’s going on. https://t.co/xq4emx9HeH
– Twitter support (@TwitterSupport) December 3, 2020
Trying to follow more than even a few replies on most tweets can be a headache (see: the infamous Twitter conversation between CEO Jack Dorsey and Recode co-founder Kara Swisher), and threaded responses were Twitter’s attempt to make following up easier.
Twitter first reported that it was considering threaded responses in August 2018, rolled them out with twttr in March 2019, added them to the iOS app in January, and revised the look of threaded responses on iOS and on the Web in May. But it looks like the product change was a product change that users didn’t like, so Twitter is going back to its old system.
Hopefully the company comes up with a new solution at some point. But for now, we’ll be stuck still scrolling through high-response tweets to figure out exactly what’s going on.
Updated December 3, 2:30 p.m. ET: Added context on Twitter twttr.
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